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Frontline examines Teens and Social Media Marketing

Thanks to social media, today's teens are able to directly interact with their culture - artists, celebrities, movies, brands and even one another - in ways never before possible. But is that real empowerment or do marketers still hold the upper hand? Do kids think they're being used and do they care? Learn more on as Frontline presents Generation "Like", tonight at 9:00 on KMOS-TV

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Contact Michael O'Keefe at