Skip to Main Navigation | Skip to Content






Duane Bachmann

Duane Bachmann

What does it take to sell products and services? Duane Bachmann dedicated nearly 29 years of his life to helping his students understand important marketing concepts.

Currently residing in Independence, the professor emeritus of marketing taught Personal Selling and other courses in the Department of Marketing and Legal Studies during his longstanding tenure at UCM. His introduction to teaching at UCM came in 1974 as a part-time instructor. He was named assistant professor of marketing in 1978, and worked his way up the faculty ladder to become a full professor in 1985.

Bachmann’s teaching career began with a solid business education, including a Master of Arts degree with a major in marketing education from UCM in 1969. Prior to that, he earned a Bachelor of Science in Education degree and a Bachelor of Science in Business Administration degree from Northeast Missouri State University (now Truman State University) in Kirksville. He continues his education while employed at UCM, which led to a Ph.D. from Kansas State University, Manhattan.  

Bachmann’s service to UCM includes service on the University Task and Resource Committee and the Faculty Senate Arbitration Pool. He chaired the Harmon College of Business and Professional Studies Promotion and Tenure Committee, and served on other committees at the college and department level dealing with areas such as curriculum, student technology fee, student organization competition, promotion and tenure, and the selection of Mr./Ms. Business Executive.

He has been involved in a number of collaborative research projects leading to entries in publications such as Journal of Education Business, Marketing Research, and Journal of Business Research.