UCM Grabs National Admissions Marketing Awards
Contact: Jeff Murphy
WARRENSBURG, MO (March 11, 2008) –UCM captured seven awards, including a gold, in the nation’s largest educational advertising awards competition.
Entries to the 23rd Admissions Marketing Awards were created by staff members in the Office of University Relations in cooperation with constituents across campus. They were judged among 2,000 submissions received from more than 1,000 colleges, universities and secondary schools from all 50 states and several foreign countries.
“This is a world-class competition, and includes entries that were agency-produced, so we’re pleased with the results and what it says about the talent of our creative staff,” said Jeff Morris, assistant vice president for university relations. “It’s also exciting that one of the award-winning entries was created by a student, which speaks well of the high quality of instruction offered at UCM. This competition categorizes universities by their enrollment, and we won against institutions twice as large as us."
The university received a gold award in the New Media category for the 2007 Season’s Greetings e-card that was sent to university alumni and friends during the holidays.
Two silver awards were earned, including recognition in the Newspaper Ad/Series category for the Lighthouse Awareness Campaign, a creation by Kenny Spence, a UCM senior graphic design major from the Kansas City area who works part time in University Relations. The other silver was presented in the Ad/Series category for ads that featured the university’s deans and were published in Ingram’s magazine. This was the second consecutive year UCM earned an award in this category. It received a bronze last year for an Ingram’s ad series featuring outstanding university faculty members.
Merit awards were received in the following categories: TV Ad/Single for the Mo Bobblehead commercial; Logo/Letterhead for Super Mo; New Media for the UCM Summit Center flash email campaign; and Internet/Web Site for the UCM home page.