KMOS-TV Earns National Recognition for Education and Outreach Effort
Contact: Mike Greife
WARRENSBURG, MO (Nov. 3, 2009) – KMOS-TV,UCM's public broadcasting station, recently joined an elite group of public television stations nationwide that were recognized by the Corporation for Public Broadcasting for excellence in community education and outreach.
Lori Gilbert, left, a member of the Corporation for Public Broadcasting board of directors, recently presented the national not-for-profit organization’s My Source Community Impact Award for Engagement to Rosemary Olas, center, KMOS-TV education and outreach manager, and Donald Peterson, UCM director of broadcast services. KMOS-TV received the national recognition for the station’s “Happy, Health Missouri Kids” education and outreach initiative.
One of 26 Stations Nationwide to be Recognized
KMOS-TV was one of 26 stations nationwide honored with the CPB’s My Source Community Impact Award for Engagement for the “Happy, Health Missouri Kids outreach initiative. Lori Gilbert, a member of the Corporation for Public Broadcasting board of directors, presented the award to Donald Peterson, UCM’s director of broadcasting services, and Rosemary Olas, KMOS-TV education and outreach manager, during a reception Oct. 21. Gilbert also presented the award to Richard Phillips, president of the UCM Board of Governors, and to the KMOS-TV Community Advisory Board on Oct. 22.
“I would like to salute KMOS-TV’s Community Advisory Board, community partners, supporters and staff for this excellent commitment to ensuring the continued excellence of KMOS-TV,” Gilbert said. “The work of KMOS-TV demonstrates clearly why public media are so important to an informed democracy and such a valuable investment of America’s tax dollars.”
“KMOS-TV not only has the power to inform and educate its viewers, but also a responsibility to reach out to the viewers we serve in ways that enrich their lives daily,” Peterson said. “It is through the efforts of the education and outreach unit, along with the many community partners who joined us in this effort, that we have been able to accomplish, and even exceed, our goal.”
State Legislature Recognizes Team Effort
Olas recognized the work of Mary Clevenger and Sandy Kelley, education and outreach coordinators for KMOS-TV, for the major part they played in the success of the “Happy, Healthy Missouri Kids” program.
In addition, State Senator David Pearce and Representative Denny Hoskins presented a joint Missouri Legislature resolution to Peterson and Olas in recognition of the success of “Healthy, Happy Missouri Kids.”
Following a community summit in June 2003, KMOS-TV’s Education and Outreach unit joined partners from the local healthcare community in creating the program that introduced Missouri families to important information about healthier lifestyles for their children.
More Than 9,000 Families Affected
Since the program’s inception in 2003, community partners have conducted more than 200 workshops reaching more than 9,000 families, and the numbers continue to grow. Surveys indicate that 78 percent of these families are making wiser and healthier choices for their children.
“Happy, Healthy Missouri Kids” also was recognized with the Outstanding Media Partner Award, which was presented to KMOS-TV by the Missouri Public Health Association.