State Farm Adds Social Media to Marketing, Sales Competition
Contact: Jeff Murphy
WARRENSBURG, MO (Oct. 12, 2012) – Adding tools such as Facebook and Twitter to their marketing strategies, students from some of the most prestigious public and private universities in the nation will participate in the State Farm Marketing and Sales Competition Oct. 26 at the University of Central Missouri. This is the third consecutive year for the event, which gives students an opportunity to compete for financial awards to benefit their education while testing their skills in selling a mock auto insurance policy to young adult customers.
Charlie Schwepker, UCM professor of marketing, said the competition is a tremendous learning opportunity for students, and it is also a good way for State Farm to get a look at the quality of students who are preparing to enter the job market. The competition will last throughout the day and conclude in the evening with an awards program in the Elliott Union.
“We are honored and pleased to be hosting such a prestigious competition that offers students an opportunity to showcase their talents and to be recognized by industry professionals for their hard work,” Schwepker said. “With the support of State Farm, the competition serves to raise the stature of sales and marketing both educationally and professionally.”
Each participating school selected two students to travel to UCM to compete on an individual and team basis. According to Schwepker, there are two rounds of sales role plays and the top four students will advance to a final round. One of the charges for students will be to present their plan for how local agents can utilize social media to reach the young adult market.
Students will be judged by an independent panel of judges, and will receive an overall score which determines their ranking in the competition.
“The high caliber of students in this competition continues to impress us,” said State Farm Agency Vice President Bill Roundtree. “State Farm is glad to provide this opportunity for this year’s class and to be a part of their future success.”
Competition organizers selected the young adult market as a target because of the large number of individuals in this group who are entering adulthood. This group of drivers is usually not worried about things that could happen, so it is vital to reach out to them with messages about the importance of protecting themselves and others. State Farm uses the competition to learn more about how to market its insurance and services to millions of households with young adults.
- College and universities joining UCM in the competition include:
- Duquesne (Pittsburgh, Pa.)
- Louisiana State University
- University of Missouri
- University of Northern Colorado
- University of Southern California
- Wake Forest University (Winston-Salem, N.C.)
- Western Michigan University
Outstanding teams and individuals will be honored during the evening awards ceremony, which will include remarks by State Farm leaders. State Farm helps cover travel expenses for all of the students selected to participate in this event, and makes the financial awards for top finishers possible. State Farm has also added a “Recharge Café” to this year’s program giving students a break room to relax and visit during the competition, and also offering students the opportunity to learn about and interact with some of State Farm's leading edge technology.