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Distinguished Alumnus Mark Schupp

By Dalene Abner

Mark Schupp isn't quite sure how he got into advertising. After finishing a bachelor's degree in business at the University of Central Missouri in 1978, he decided to backpack Europe. Returning home and realizing he needed a job, Schupp looked up agencies in the Yellow Pages.

"I put on the only suit I owned, knocked on a door and became a media buyer."

For his first job after college, he was hired by Barickman Advertising - Doyle Dane Bernbach, at the time the largest advertising agency in Kansas City. It was the start of an award-winning, world-class career for Schupp, honored during homecoming as the UCM Alumni Association's 2011 Distinguished Alumnus.

Schupp has worked at some of the world's most prestigious agencies and developed advertising strategies for some of the largest international corporations. One client in particular, Anheuser-Busch, was so impressed by his work that they hired him nearly 25 years ago as brand manager for Bud Light, a relatively new product line at the time.

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