A Word from the President

 

Strategic Positioning Defines
the Essence of UCM


If you have viewed the University of Central Missouri's website or any of its most recently printed publications, you may have noticed subtle changes to university logos and the incorporation of an additional graphic element that did not appear in previous communication materials. This is just a small tactical part of what UCM is doing to visually represent the university's new strategic positioning platform, described in essence as "Learning to a Greater Degree."

Charting a clear and concise course for UCM's future, strategic positioning is the result of extensive research and campus-wide discussions that have challenged members of the campus community to ask many questions to gain a better understanding of the university's core strengths and, most importantly, how to tell the unique UCM story to others. The strategic positioning initiative clearly demonstrates that a UCM education is the cumulative effect of the outstanding curricular and co-curricular experiences students receive that go well beyond the classroom.

Our strategic positioning enables UCM to create a strong sense of destination and purpose in what we do as an institution, to align our resources to meet specific strategic objectives, and create a heightened sense of value to those benefitting from a university degree. An exceptional return on investment truly awaits UCM students because of four educational attributes identified through strategic positioning: engaged learning, future-focused academics, a culture of service, and a worldly perspective.

In this issue of "Today," you will read about what strategic positioning means to our university and our students. At the same time, you will discover why "Learning to a Greater Degree" is important to you as alumni. Thank you for your continued support.

Joining you in service,

Chuck Ambrose
President, University of Central Missouri