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Career Services Center

Ward Edwards 1200
Warrensburg, MO 64093
Phone: 660.543.4985
Fax: 660.543.4668


"What Can I Do With a Major in...Marketing?"

Why Major in Marketing?

The graduate with a Bachelor of Science in Business Administration degree in Marketing will use the knowledge and skills obtained in the program to:

  • Understand the marketing concepts in consumer behavior, personal selling, marketing research, marketing analysis, strategy development and global decision-making.
  • Communicate effectively in both individual and team situations using both oral and written communication.
  • Interact effectively with others to analyze situations and solve marketing problems.
  • Understand the valuing process as it relates to making optimal decisions in the global business environment.
  • Apply analysis and problem solving skills to assess marketing situations and develop strategies for implementation.

Related Career Titles

Advertising ManagerImage Consultant
Antiquarian BooksellerIndustrial Supply Sales Representative
Apartment Referral ConsultantInstrument Kit Fabricator
Apparel Design ArtistInternational Sales Director
Apparel Sales RepresentativeInternet Advertising Consultant
Armed Forces OfficerJewelry Designer
Art ConservatorKitchenware's Marketer
Art Gallery OwnerLiterary Agent
Assistant General Sales ManagerMagazine Marketing Assistant
Assistant Manager/Banking OfficerMagazine Merchandiser
Assistant Merchandise ManagerMagazine Publisher
Association District DirectorMarketing Analyst
Auto Dealership OwnerMarket Research Manager
Automotive Industry ManagerMarketing Communications Consultant
Beverage Distribution RepresentativeMarketing/Public Relations
Branch Bank ManagerMedia Buyer/Broadcast Manager
Brand Management ConsultantMeeting Planner
Business and Personal Development FacilitatorMunicipal Purchasing Manager
Business BrokerMusic Sales Specialist
Casino ManagerMusicians Promoter
CatererNeckwear Designer
Certified Balloon ArtistNewsletter Publisher/ Editor
Chamber of Commerce PresidentNewspaper Advertising
Chemical Sales RepresentativeNewspaper Area Operations Manager
Classified Advertising RepresentativeOffice Machines Distributor
Color Trend ForecasterOnline Publisher
Commercials ActorParty Supplies Designer
Communication Aids Sales RepresentativePhilatelic Clerk
Computer ConsultantPhysician Recruiter
Concert PromoterPlastics Manufacturer
Consignment Shop OwnerPollster
Consumer Services CoordinatorPoster Marketer
Convention and Tourism DirectorPrint Broker
Convention Center AdministratorProcessing Center Manager
Corporate Software TrainerProduce Manager
Costume Design ConsultantProduct Acquisitions Director
Credit Fraud Security SupervisorProduct Manager
Cruise Line Purchasing AgentPromotions Manager
Dinner Theater Managing DirectorPublic Relations Account Manager
Director of MarketingReal Estate Appraiser
District ManagerRecording Company Producer
Dog BreederRehabilitation Equipment Sales Manager
Employment Agency Account ExecutiveRelocation Director
EntertainerRestaurant Owner
Entertainment BrokerSales Representative
EntrepreneurScrapbook Marketer
Events CoordinatorShift Supervisor
Export ManagerShop Manager
Farm Bureau Field RepresentativeSmall Business Advisor
Flea Market CoordinatorSpecial Events Marketer
FloristSpecial Interest Newspaper Publisher
Foods MarketerSpecialty Products Marketer
FramerSports Team General Manager
Franchise OwnerStaff Recruiter
FundraiserStaffing Consultant/Contract Recruiter
Golfers' AgentStockbroker
Gourmet Coffee MarketerStore Manager
Graphic DesignerSupermarket Cashier
Grocery Store DirectorTelemarketing Supervisor
GunsmithTransportation Broker
Hair Care Products EducatorVending Machine Concessionaire
Hatter (Manufacturing)Vintage Clothing Marketeer
Health & Beauty Boutique (Franchise) OwnerWedding Industry Professional
Home Design ConsultantWireless Communication Specialist
Identification Systems Sales Manager

Related Job Listings/Job Search Website

American Advertising Federation
Careers in Marketing
Direct Marketing Associations
Job Web
Marketing Jobs
Nation Job
Quint Careers
Society for Marketing Professional Services
U.S. Bureau of Labor Statistics
Marketing Power
Sales Classifieds
Sales Heads

Affiliated Organizations

Advertising Research Foundation -
American Advertising Federation
American Association of Advertising Agencies
American Marketing Association (UCM)
American Marketing Association
Association of National Advertisers
Delta Epsilon Chi (UCM)
Delta Sigma Pi (UCM)
Marketing Research Association
Phi Beta Lambda (UCM)
Sales and Marketing Executives International
Society for Marketing Professional Services
Student in Free Enterprise (UCM)

Four-Year Academic Plan

Marketing: B.S. in Business Administration Degree


The career paths listed are those which are commonly associated with this area of study and in no way does this site attempt to suggest that these are all of the career paths possible. Some of the career paths listed may require additional education, training, development, licenses and/or certifications. Listings of resources such as job listings, web links, professional organizations, library publications, and other information found on this page are believed to be accurate and true at the time published. The "What Can I Do With A Major In..." database is reviewed and updated every year in July. While no list is truly exhaustive, if you feel something should be added, deleted, changed or updated on this page, please contact the Career Services Center by e-mail at and an out-of-cycle change will be completed.

Who Can Help Me?

Sarah Cavanah
Career Development Coordinator