Skip to Main Navigation | Skip to Content

Career Services Center

Ward Edwards 1200
Warrensburg, MO 64093
Phone: 660.543.4985
Fax: 660.543.4668


"What Can I Do With a Major in...Marketing?"

Why Major in Marketing?

The graduate with a Bachelor of Science in Business Administration degree in Marketing will use the knowledge and skills obtained in the program to:

  • Understand the marketing concepts in consumer behavior, personal selling, marketing research, marketing analysis, strategy development and global decision-making.
  • Communicate effectively in both individual and team situations using both oral and written communication.
  • Interact effectively with others to analyze situations and solve marketing problems.
  • Understand the valuing process as it relates to making optimal decisions in the global business environment.
  • Apply analysis and problem solving skills to assess marketing situations and develop strategies for implementation.

Related Career Titles

Advertising Manager Image Consultant
Antiquarian Bookseller Industrial Supply Sales Representative
Apartment Referral Consultant Instrument Kit Fabricator
Apparel Design Artist International Sales Director
Apparel Sales Representative Internet Advertising Consultant
Armed Forces Officer Jewelry Designer
Art Conservator Kitchenware's Marketer
Art Gallery Owner Literary Agent
Assistant General Sales Manager Magazine Marketing Assistant
Assistant Manager/Banking Officer Magazine Merchandiser
Assistant Merchandise Manager Magazine Publisher
Association District Director Marketing Analyst
Auto Dealership Owner Market Research Manager
Automotive Industry Manager Marketing Communications Consultant
Beverage Distribution Representative Marketing/Public Relations
Branch Bank Manager Media Buyer/Broadcast Manager
Brand Management Consultant Meeting Planner
Business and Personal Development Facilitator Municipal Purchasing Manager
Business Broker Music Sales Specialist
Casino Manager Musicians Promoter
Caterer Neckwear Designer
Certified Balloon Artist Newsletter Publisher/Editor
Chamber of Commerce President Newspaper Advertising
Chemical Sales Representative Newspaper Area Operations Manager
Classified Advertising Representative Office Machines Distributor
Color Trend Forecaster Online Publisher
Commercials Actor Party Supplies Designer
Communication Aids Sales Representative Philatelic Clerk
Computer Consultant Physician Recruiter
Concert Promoter Plastics Manufacturer
Consignment Shop Owner Pollster
Consumer Services Coordinator Poster Marketer
Convention and Tourism Director Print Broker
Convention Center Administrator Processing Center Manager
Corporate Software Trainer Produce Manager
Costume Design Consultant Product Acquisitions Director
Credit Fraud Security Supervisor Product Manager
Cruise Line Purchasing Agent Promotions Manager
Dinner Theater Managing Director Public Relations Account Manager
Director of Marketing Real Estate Appraiser
District Manager Recording Company Producer
Dog Breeder Rehabilitation Equipment Sales Manager
Employment Agency Account Executive Relocation Director
Entertainer Restaurant Owner
Entertainment Broker Sales Representative
Entrepreneur Scrapbook Marketer
Events Coordinator Shift Supervisor
Export Manager Shop Manager
Farm Bureau Field Representative Small Business Advisor
Flea Market Coordinator Special Events Marketer
Florist Special Interest Newspaper Publisher
Foods Marketer Specialty Products Marketer
Framer Sports Team General Manager
Franchise Owner Staff Recruiter
Fundraiser Staffing Consultant/Contract Recruiter
Golfers' Agent Stockbroker
Gourmet Coffee Marketer Store Manager
Graphic Designer Supermarket Cashier
Grocery Store Director Telemarketing Supervisor
Gunsmith Transportation Broker
Hair Care Products Educator Vending Machine Concessionaire
Hatter (Manufacturing) Vintage Clothing Marketeer
Health & Beauty Boutique (Franchise) Owner Wedding Industry Professional
Home Design Consultant Wireless Communication Specialist
Identification Systems Sales Manager

Related Job Listings/Job Search Website

American Advertising Federation
Careers in Marketing
Direct Marketing Associations
Job Web
Marketing Jobs
Nation Job
Quint Careers
Society for Marketing Professional Services
U.S. Bureau of Labor Statistics
Marketing Power
Sales Classifieds
Sales Heads

Affiliated Organizations

Advertising Research Foundation
American Advertising Federation
American Association of Advertising Agencies
American Marketing Association (UCM)
American Marketing Association
Association of National Advertisers
Delta Epsilon Chi (UCM)
Delta Sigma Pi (UCM)
Marketing Research Association
Phi Beta Lambda (UCM)
Sales and Marketing Executives International
Society for Marketing Professional Services
Student in Free Enterprise (UCM)

Four-Year Academic Plan

Marketing Major, B.S.B.A. Degree


The career paths listed are those which are commonly associated with this area of study and in no way does this site attempt to suggest that these are all of the career paths possible. Some of the career paths listed may require additional education, training, development, licenses and/or certifications. Listings of resources such as job listings, web links, professional organizations, library publications, and other information found on this page are believed to be accurate and true at the time published. The "What Can I Do With A Major In..." database is reviewed and updated every year in July. While no list is truly exhaustive, if you feel something should be added, deleted, changed or updated on this page, please contact the Career Services Center by e-mail at and an out-of-cycle change will be completed.

Who Can Help Me?

Valery Johnson
Career Development Coordinator

Clarinda Dir
Career Development Coordinator