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University of Central Missouri
Warrensburg, MO 64093
Contact: Jeff Murphy
WARRENSBURG, MO (Nov. 10, 2010) – Students from major colleges and universities across the country will descend on Warrensburg Friday, Nov. 12, to take part in the first State Farm Marketing and Sales Competition. Hosted by the University of Central Missouri, the competition will feature a day-long event in which students from each school compete to sell a mock auto insurance policy to young adult customers.
“The sales competition will match some of our best business students with students from some outstanding colleges and universities across the United States,” said Charlie Schwepker, UCM professor of marketing. “We’re very excited about the opportunity to work with State Farm to make this event possible. It’s going to be a tremendous learning experience and a terrific way for our mid-Missouri students to demonstrate their knowledge and skills against some very tough competitors while preparing to enter the real world of sales.”
Two students were selected by each participating school and will travel to UCM to compete on an individual and team basis. Each student will prepare a written marketing portfolio that provides analysis and ideas for marketing and selling auto insurance to young drivers. The students will then compete in video-taped sales presentations. An independent panel will judge the portfolio and presentations, giving students an overall score.
The competition was made possible by a gift from State Farm to the UCM Foundation.
“As the leading home and auto insurer in the country, State Farm has an interest in the strength of our schools and communities,” said State Farm Vice President John Langcuster. “The partnership with UCM helps students learn about sales and prepares them for a career in the workforce.”
The young adult market was selected as a target because of the large number of individuals in this competition who are entering adulthood. The average young adult is not worried about auto accidents. It’s a topic which they typically avoid or show little interest in. Reaching them with a message about protecting themselves and others is important. State Farm hopes to use the results of the competition and learn more about this marketing opportunity – more than 11 million households that include young adults.
The following universities will be represented in this competition: