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State Farm® Marketing & Sales Competition
Friday, November 2, 2018

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State Farm and the University of Central Missouri (UCM) have partnered to sponsor the annual State Farm Marketing and Sales Competition.  The competition, entering its ninth year, showcases students’ innovative marketing ideas and their individual sales skills around the youthful auto consumer.

 

Prizes

Each student will receive $1,000 for participating in the competition. Prize money for finalists in the competition is awarded as follows:

 Marketing PresentationSales Role PlayCustomer Service Role Play
Platinum Award Winner $5,000$3,000$3,000
Gold Award Winner$3,000$1,500$1,500
Silver Award Winner$1,500$750$750


Competition Details

Two students and one faculty coach are selected from each participating university to represent their school.

  • There are three major components of the competition:
    1. Marketing Presentation
    2. Sales Role Play
    3. Customer Service Role Play
  • Marketing Presentation – Students prepare a twenty-minute team presentation on a provided topic, offering innovative ideas and solutions to challenges faced by State Farm and the industry in today's marketplace. Students may incorporate multi-media, video, or any other methods for the presentation. The presentation is judged by a panel of State Farm agents and leaders.
  • Sales Role Play (SRP): Students compete individually in a video-taped sales role play. Customers (State Farm associates) are identified and trained as part of the competition. The SRP is based on a scenario provided to competing students at the time of registration. SRPs are judged by an independent panel that will include State Farm agents and leaders.
  • Customer Service Role Play (CSRP): Students compete individually in a video-taped customer service role play. Customers (State Farm associates) are identified and trained as part of the competition. The CSRP is based on a scenario provided to competing students at the time of registration. CSRPs are judged by an independent panel that will include State Farm agents and leaders.
  • Each university selects a faculty coach who will assist in the preparation of the students for this competition. The faculty coach will attend the competition in Warrensburg with the students.

Training materials are provided to students to assist their preparation. Market resources and faculty coaches are responsible for helping students prepare for the competition