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Public Relations

Bachelor of Science Degree

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What can I do with this major

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What do the following industries have in common: entertainment, sports, large and small companies, non-profit organizations, health care, higher education, government organizations, aviation, financial institutions, creative agencies? The answer: They employ UCM public relations graduates.

Public relations is one of the top-10 fastest growing industries nationwide (see the Bureau of Labor Statistics at Similarly, Money Magazine's "50 Best Jobs in America" article states that public relations professionals earn an average annual salary of nearly $85,000, with an earning potential of nearly $250,000 a year. Additionally, there are more than 9,000 annual job openings, with a projected 23 percent 10-year growth rate increase.

Public relations is, without question, the most comprehensive; sought after; and, on average, the highest paid; field of strategic communication. What does this mean for you as a UCM public relations graduate? It means you will possess the most comprehensive set of communication skills (strategic planning, written and oral communication, counseling management, media relations, image and issues management, research, etc.) that will help you foster organizational success and sustainability. You will be among the most sought after communication professionals in the industry and your starting salary will be higher than most of your communication colleagues.

UCM Public Relations Program

UCM's bachelor of science in public relations readies students for the professional world of image development, strategic planning, issues management, professional and promotional communication, media relations, and development, just to name few. It is known among industry leaders for equipping its graduates with the skills needed to succeed in today's competitive public relations world.

UCM graduates have attained executive-level positions with major organizations such as Dell computers, American Airlines, and professional sports teams. Others work in the nonprofit and government sectors for such organizations as the American Red Cross, Children's Mercy Hospitals & Clinics, for higher education institutions, and the state legislature. More have taken positions with agencies such as Bernstein-Rein, Kuhn & Wittenborn, Weber-Shandwick, and Fleishman-Hillard. Graduates find employment all over the world.

The strategic development of the public relations program is guided by the Public Relations Society of America's "Report of the Commission on Public Relations Education." Each graduate is equipped with beyondthe- classroom experience through service-learning and at least one supervised internship. The program is designed to develop public relations professionals who take a publicfocused approach to results-driven strategic communication.

Professional Development and Student Involvement

Public relations students are encouraged to take part in co-curricular activities that relate to their major. Involvement in the Robert Kendall Chapter of Public Relations Student Society of America, the second-oldest campus chapter in the nation, is highly valuable.

Students are also encouraged to take part in the award-winning student-led public relations firm, Innovative PR. The firm employs one Account Coordinator and five PR Specialists each semester.

Other communication organizations open to students include the International Association of Business Communicators, Lambda Pi Eta, and Pi Kappa Delta. Many also take part in SIFE, DECA or AMA.

PR students are encouraged to participate in UCM's study abroad program and have traveled to and studied in Japan, Australia, Taiwan, Wales, England and many other countries.

Campus Media

Additional experience for public relations majors can be gained at the Department of Communication and Sociology's student newspaper, the Muleskinner. Paid editorial and advertising positions are available, as well as practical experience for course credit. Students can also get involved in the online community newspaper, the digitalBurg or UCM's Media Network.

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Department of Communication


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