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Bachelor of Science in Business Administration Degree

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What can I do with this major

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Marketing is the driving force behind the success of American business and industry. It provides the competitive edge that is so important to growth and prosperity in today's business world. That's why professionals who are skilled in identifying needs and promoting products and services to meet those needs are in high demand.

The marketing major prepares students for a wide variety of careers in business and industry. These opportunities include advertising, promotion, product and brand management, retail management, distribution, marketing research, sales, and sales management. Marketing professionals are involved from the conception and development of a product or service to the final sale and distribution to the customer.


Admission to the BSBA degree program is conditional upon the completion of prerequisites and grade point average requirements as specified in UCM's Undergraduate Catalog. Marketing degree course requirements have been designed to give students a strong practical background in business and in the area of marketing. The program also provides a variety of electives, so students can develop greater competency in areas of particular interest.

About the Faculty

Marketing classes are taught by experienced faculty members who believe in individualized attention for their students. Additionally, faculty members have significant experience in a variety of industries (retailing, small business, and entrepreneur firms, etc.) that is used to help students understand current business practices. The faculty is involved in a variety of ventures and has developed a national reputation. The studentfaculty ratio at Central Missouri is about 17 to 1, which allows for personalized attention. Faculty members increase student learning through active participation, case studies, presentations, group and individual projects, simulation, and work with actual business clients.

Student Involvement

In addition to their coursework, students have the opportunity to become highly involved in a number of professional business organizations, including the student chapter of the American Marketing Association. These groups bring guest speakers to campus and sponsor trips to professional meetings and businesses in Kansas City and St. Louis. The organizations allow students to keep abreast of the latest developments in the field, initiate contacts with leading professionals, and develop leadership skills. Students are encouraged to further enhance their program through participation in internships and international study opportunities.

Special Facilities

Outstanding library and computer facilities are available for student use at UCM. A large number of computers are available throughout campus for Harmon College of Business and Professional Studies student use. Excellent software is also available and programming assistance may be obtained for special projects. Marketing classes are offered in the Ward Edwards Building. These facilities include the State Farm Sales Lab, a suite equipped for sales training and focus group research applications. Faculty offices for Central Missouri's Harmon College of Business and Professional Studies are housed in the historic Dockery Building.

AACSB Accredited Degree

All UCM business programs are accredited by the AACSB International.

Scholarships & Financial Aid

UCM's Student Financial Services Office offers nearly $7 million in merit-based scholarships each year to students who demonstrate academic excellence, leadership, special talents, or potential in a specific field of study. The primary mission of the office is to help students and their families identify and apply for appropriate financial resources to help pay the educational and living expenses they'll incur to attend UCM. Student Financial Services may be reached at 660-543-8266 or visit their website at

To Learn More

Department of Economics, Finance, and Marketing