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University of Central Missouri
Warrensburg, MO 64093
Contact: Mike Greife
WARRENSBURG, MO (Dec. 9, 2010) – With the assistance of senior business students from the University of Central Missouri’s Harmon College of Business Administration, Genesys Corp., a material-handling systems integrator in Kansas City, Mo., developed an innovative plan for exploring new markets and developing new ways to deliver value to customers in the field of processing recyclable materials.
Genesys began this search by looking for a simpler solution for processing waste materials. The company had a technological and cost advantage over competitors in processing municipal solid waste, biomass energy, and other debris. However, the company had not yet decided which material and industry to pursue first to prove the concept to potential customers.
Seventeen interdisciplinary teams of senior business students from the University of Central Missouri took on the challenge of solving this problem. Instead of taking a standard midterm exam, the students spent three weeks researching a wide range of industries, materials, and customers to develop a viable business model. The project culminated in a thorough report and a ten-minute presentation to a panel from Genesys including Patrick Perry, chief executive officer; Carlos Quesada, operations manager; Kyle Watts, business development; Kyle Nigh, project manager; along with Darrell Brammer from the Institute for Entrepreneurial Studies and Development and Chase Roscher from the Small Business and Technology Development Center, both at UCM.
Unlike the typical feedback from college assignments, each team of students received immediate feedback from the client about the ideas presented. The judges selected four teams as finalists, gave them specific instructions on how to improve the weaknesses in their presentations, and then asked them to revise and resubmit the proposals three days later. The winning team consisted of Amanda Avent, finance major; Mitch Briegel, marketing major; Mitch Stubenhofer, management major; and Jennifer Taylor, accounting major.
The midterm competition, sponsored every semester by the Harmon College of Business Administration and SBTDC at the University of Central Missouri, offers practical experience to prepare students for successful business careers and supports the greater economic development needs of Missouri. The business strategy course that hosts the competition is taught by Yue Cai-Hillon and Mark Hillon. For more information, please contact Darrell Brammer at 660-543-4803.