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University of Central Missouri
Administration 302
Warrensburg, MO 64093
Phone: 660-543-4640
Fax: 660-543-4943


Via Named Director of Alumni and Constituent Relations

Contact Mike Greife
WARRENSBURG, MO (May 17, 2012) — Traci Via of Blue Springs, Mo., a University of Central Missouri alumna with experience in civic leadership, fundraising and executive consulting, has been named director of alumni and constituent relations at UCM.

Traci Via

Traci Via

“I’m really excited to be selected for this key role at my alma mater,” Via said. “I’m looking forward to developing new strategies with campus colleagues and the UCM Alumni Association Board of Directors to engage our more than 85,000 alumni throughout the world.”

Via received a Bachelor of Science degree in Broadcast Journalism from UCM in 1991 and currently is working toward completion of a Master of Arts in Teaching degree. Her experience includes starting and operating a full-scope marketing and advertising agency from 2003-2011 and working as a senior media consultant for Time Warner Cable from 1995-2003. She also is an independent sales consultant for Premier Designs.

She served in several leadership and volunteer roles in Blue Springs, including the city council, parks commission, community services league and chamber of commerce. In addition to being a founding member of the Blue Springs Economic Development Corporation, she was honored in 2005 as the Blue Springs Business Person of the Year. As committee leader for the Annual Gala, she was responsible for donations and sponsorships. She also helped coordinate Blue Springs activities when UCM alumnus and “American Idol” winner David Cook returned for a hometown and campus visit.

Via will be responsible at UCM for the strategic leadership and management of a comprehensive program that broadens opportunities and services available to alumni and other constituents. These include developing new networking, mentoring and volunteer opportunities; speaking to student classes and external groups; reconnecting alumni with the university; and overseeing reunion, homecoming and international travel programs. A firm believer in social media, Via invites alumni and friends to follow her through Twitter @tracivia and Linked In.

“As we look to the future of UCM, engaging our alumni is crucial. The university has valued its alumni since it was founded in 1871. They are the foundation of this institution and play a huge role in our past, present and future,” said Jenne Vanderbout, UCM assistant vice president for alumni and development. “Traci has the skills to build a vibrant alumni program that can engage alumni in a variety of ways. We are excited to have her on board,”