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Opportunity In Action

We’ve refreshed our campaign to capture what’s really going on at UCM. Opportunity in Action tells the story of UCM, and reflects our history of providing advancement for those who seek it.

Together, Opportunity in Action is our mantra. It resonates with all our students and alumni, wherever they are in their educational or professional journey; from financial aid to student support, from advising to graduation, from career milestones to continuing education, the value of a UCM degree is reflected by nearly 100,000 living alumni!

Opportunity For All

At UCM, we believe in opportunity for all. Here, opportunity means:

More student support

  • The only school in Missouri with an innovative Success Advising Center, and success team assigned to each student

Experienced faculty

  • We have the most faculty with terminal degrees among our competitors*

Meaningful degrees in less time

  • The only school in Missouri that pays its students to graduate in four years with the 15-to-Finish Scholarship
  • Our degrees are so competitive that 97 percent of our graduates are employed or continuing their education within six months of graduation!

Genuine outcomes

  • The highest graduation rate among competitors*

Connected alumni providing positive economic impact

  • $672 is all it takes to help a student graduate

Quality education, attainable for everyone

  • A top destination for first-generation students*

Real value

  • One of the lowest tuition rates in the state AND gives the MOST students grant aid* (more than $110 million annually in federal, state, institutional and private assistance!)

This is the power of Opportunity In Action

Voices of Opportunity

Endless opportunities await; the path is as unique as you. Opportunity in Action directly impacts all of our students!

Inquiring Minds In Action

I noticed a Choose Red poster on a wall. To whom shall I report this?

Don’t panic; the feeling that Choose Red conveyed is still alive and well on campus. You can see it in the spirit of our undergraduates at home athletic games, during campus events, and throughout the University.

Why is a building on the new academic logo?

In partnership with this new campaign, we unveiled a new icon as a permanent part of our campus identity. This new academic icon represents the rich history of UCM. It features one of the best-known landmarks on campus, the Administration Building. Built in 1916, the three-story building provides a unique and distinct image for the icon, making it stand out from other institutions. A versatile building that once housed classrooms, a cafeteria and a pit theatre, and now provides an auditorium for world-class performances and much more, the Administration Building resonates with current students, alumni, faculty and staff, and the Warrensburg community. The cardinal red and black coloring is immediately recognizable as part of the UCM brand. Our foundation year is prominently displayed, which not only demonstrates the university’s nearly 150 years as a leader in education, but is a nod to our university seal, which also includes 1871 in its design. The icon in its entirety was created to evoke a sense of academic pride. It stands as a symbol of legacy, hard work, and innovative higher education.

What happened to the Mule logo?

Absolutely nothing happened to the Mule logo. Once a mule, always a mule–the Mule is forever. The Mule logo is mostly reserved for athletic association and school spirit. In other words, wear your Mule hat to the game; it kicks...

*among moderately-selective schools in Missouri; full-time, first time undergraduate students


University of Central Missouri
P. O. Box 800
Warrensburg, MO 64093
Tel: (660) 543-4111


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