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Big Data and Business Analytics, BSBA

Big Data and Business Analytics Bachelor of Science in Business Administration

Build the skills and knowledge you need to enter one of the hottest tech fields with the University of Central Missouri’s Big Data and Business Analytics BSBA degree program. If you’re interested in studying how business and technology intersect, this program is a perfect fit for you.

UCM’s big data degree gives you in-depth knowledge of big data engineering, artificial intelligence and analytical tools — as well as the skills for how to apply these tools to business decision-making.

Learn from tech industry professionals

UCM’s Big Data and Business Analytics degree faculty members are experts in the field and passionate about passing along their knowledge to you. Your faculty mentors in the big data degree program bring their experience in this exciting field to their classrooms and course activities in subjects that range from AI and deep learning to cloud computing.

AACSB accreditation logo

AACSB-accredited Big Data degree

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15 students max in upper-level classes

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A STEM-classified program

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Only degree of its kind in Missouri

What you will study

Course materials for the Business Analytics and Big Data degree program at the University of Central Missouri are carefully crafted to ensure that they always cover the most up-to-date and relevant industry information. Topics covered in your classes include:

  • Artificial intelligence
  • Big data engineering
  • Business intelligence
  • Cloud computing
  • Data analysis
  • Data mining
  • Data visualization
  • Predictive analytics

Through hands-on projects and access to high-tech computer labs that run the latest software, you’ll learn how to set up databases, analyze large data sets using Hadoop, work with SQL, practice market segmentation, apply your skills to mock investment projects and more.

When you graduate, you’ll understand not only how the work gets done but also how you can use it to make an impact in your industry. Business topics covered in the Big Data degree include everything from accounting and finance to marketing and management.


Excellence in Big Data

  • Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
  • Best Business Schools (U.S. News & World Report, 2022)
  • Best Value Bachelor's Degree College for Business Administration & Management (College Factual, 2022)
  • Most Popular Colleges for Business, Management & Marketing (College Factual, 2022)


Unique learning opportunities in the Big Data degree program

In UCM’s Big Data and Business Analytics degree program, you have exciting opportunities to engage with your learning outside the classroom:

  • Internships: Learn how to apply program topics such as data mining and predictive analytics in the field through an internship. Past students have found opportunities to work with the Kansas City Royals and local financial and investment firms.
  • Undergraduate research: Partner with a faculty member who shares your research interests to explore a topic further. Past students have worked with faculty mentors on projects involving how AI can improve IT security and how AI can be applied to the insurance industry.
  • High-tech lab access: Big Data degree program students have access to the AI and Innovation Lab at the Missouri Innovation Campus in Lee’s Summit, as well as specialized labs for big data engineering, cloud computing, networking, AI and more on our Warrensburg campus. Through AWS, you can also access nearly all our available technology remotely.
  • Student life: Join fellow Big Data degree students in the Computer Information Systems Student Organization for volunteer and networking opportunities. You can also attend engaging on-campus lectures to hear professionals in data engineering, software development and more discuss timely and important topics in the industry.


What can you do with a Big Data and Business Analytics degree from UCM?

In the Business Analytics and Big Data degree program at the University of Central Missouri, you’ll learn how to put data to use to help drive professional decision-making. The skills you build in this business degree prepare you to succeed in high-demand roles across a number of industries, including:

  • Accounting
  • Cybersecurity
  • Finance
  • Health care
  • Insurance
  • Marketing

Business analytics degree careers

Use the interactive tool below to explore potential career paths, salary prospects, career growth predictions and more for Big Data degree program graduates.




Financial assistance options for your Big Data and Business Analytics BSBA degree

As an undergraduate student in the University of Central Missouri’s Big Data degree program, you’ll benefit from our low tuition combined with a major that has great salary prospects. This means you can graduate with a high-value degree and low student debt, setting you up for success from the moment you finish your bachelor’s degree.

On top of UCM’s affordable tuition, we offer a wide range of ways to help you finance your undergraduate education, including grants, scholarships, tuition awards and access to federal financial aid.

In addition to university-wide assistance, we also offer scholarships specifically for students earning the Big Data and Business Analytics degree, including:

  • Aureus Technologies Scholarship
  • Chelsoft Scholarship

You can learn more about program-specific scholarships by using the UCM Scholarship Finder.


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If you’re interested in the topics covered in UCM’s Big Data and Business Analytics degree, you may also want to explore these related undergraduate majors:



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