Public Relations Minor

What you will study

Learn how to analyze and critique public relations programs, communication strategies and campaigns using the foundations of public relations. With our diverse curriculum, you’ll acquire an understanding of the ethical implications of PR — and the social responsibility that goes with it. In addition to core classes, you can choose approved public relations electives to tailor this minor to suit your needs.

UCM minors in Public Relations complete courses such as:

• Principles of Public Relations
• Integrated Strategic Communication
• Public Relations and Promotional Law

UCM’s PR minor is offered both 100% online and in person to support a variety of undergraduate degree programs.

 

 

Unique learning opportunities in public relations

The University of Central Missouri offers Public Relations minors hands-on learning opportunities. No matter your areas of interest in the PR field, you can earn course credit for engaging in real-life learning scenarios with seasoned professionals:

• Innovative Public Relations agency: Want the opportunity to work with clients on public-facing projects? Take two additional electives and join UCM’s student-operated agency to hone your skills and gain real-world experience.
• Applied skills in entertainment PR: Further develop your writing, reading and critical-thinking skills as they pertain to specific public relations topics and strategies. Our applied skills classes in global sports, crisis communications and entertainment will help you develop practical skills through real-world learning scenarios. Work on site with public relations specialists and vice presidents of marketing at communications firms and entertainment venues. 
• Applied skills in global sports: Learn the tools of the PR trade in the world of sports. An applied skills course in this area gives you the opportunity to interact with the head of marketing for a professional sports team in Missouri. Depending on your interests, we can help you secure a for-credit applied skills course where you’ll work alongside professionals in your dream job.
• Professional development: Join the UCM chapter of the Public Relations Society of America (PRSA) to network and gain insight into the field with peer events and regional conferences.

 

What can you do with a minor in Public Relations from UCM?

UCM’s graduates with a minor in Public Relations move on after earning their bachelor’s degree to exciting careers in media-based communication, nonprofits, public affairs, large corporations and more. You’ll be able to confidently pursue a wide range of careers with your deep understanding of communications ethics, campaign strategy, media relations and corporate culture.

With the valuable training in practical business, communications and multimedia you gain through our Public Relations minor, you’ll be ready for a career in teaching, entrepreneurship, marketing, advertising and more.

What’s next for Public Relations minors?

Use the tool below to learn more about career paths, earning potential and job outlooks for professionals with a minor in Public Relations.

 

 

Financial assistance options for your Public Relations minor

The University of Central Missouri strives to offer its students the best financial guidance and support. About 94% of our undergraduate students receive some form of financial aid — scholarships, loans, grants or work-study positions.

UCM offers university-wide scholarships for freshmen, transfer students, continuing students and out-of-state students. Learn more about what scholarships you may qualify for by using the UCM Scholarship Finder.

 

Explore programs related to public relations.   If you have an interest in communications, marketing and branding but you’re not sure that a minor in Public Relations is the best choice for you, consider some of UCM’s other minor programs: Communication Minor Corporate Communication Minor Marketing Minor Sport Communication Minor Advertising Minor