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UCM Experiencing Growth in New First-time, Full-time Undergrads, Transfer Students

By Jeff Murphy, August 22, 2017

WARRENSBURG, MO – One week into the fall 2017 semester, the University of Central Missouri is experiencing growth in two significant areas of focus, new first-time, full-time undergraduate students and new transfer students.

“Enrollment growth among first-time undergraduates is particularly significant when considering the heavy competition for the pool of graduating high school seniors, which has been flat or down in in Missouri in recent years,” said UCM President Charles Ambrose. “We are grateful for the hard work of our admissions and enrollment management team who do a great job explaining and showcasing UCM’s excellent value proposition.”

Fall 2017 classes began at UCM Aug. 14. Mike Godard, vice provost for enrollment management, said as of the end of that week, first-time undergraduate enrollment is up 5.4 percent over first-time undergraduate enrollment during the opening week of classes in fall 2016.  He also added that as of the end of the first week at UCM, the number of undergraduate transfer students increased 2.7 percent over the same period from a year ago.

Godard attributes increases among new first-time undergraduate and transfer students to a stronger presence of admissions representatives in metropolitan areas that include Kansas City, on both sides of the state line, as well as

St. Louis and in Chicago. He stressed the value of aggressively targeting communication to prospective students. In addition to traditional marketing efforts, UCM admissions staff spend more time making one-on-one connections with students.

“We’ve done a lot more personal outreach, including telephone calls and text messages. But most importantly, we are undertaking more outreach to high schools and personally inviting these students to visit UCM and meet  our faculty and experience all that our campus has to offer,” Godard said.

The Sept. 12  census will provide more exact data related to overall enrollment, including international students, graduate and undergraduate students, diversity among students, and more. This data also takes into account off-schedule courses that begin after the first week of courses.


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