Breadcrumb
Additional Logos
Legacy Marks
The Office of Integrated Marketing and Communications (IMC) and the UCM Store are the exclusive departments that are approved to use the legacy mule logos. IMC and the UCM Store have exclusive creative rights to use and apply these marks for their specific purposes.
All other university offices must follow the guidelines below:
- Use of legacy logos requires permission from IMC. Strategic reasoning must accompany your request. If the mule head logo can be used without damaging the integrity of the initiative, it must be used without the legacy logos.
- Legacy logos must be used sparingly and for a strategic purpose. To avoid diluting the current University of Central Missouri brand, legacy mule logos should make up less than 1% of logo usage.
- Legacy mule logos must have a ™ mark next to each legacy mule.
- Whenever possible, the dates of the legacy mule logos must be included under each mule.
- “The Vault” indicia should appear on every promotional item featuring these legacy logos.
- The main mule head logo must always be used in conjunction with the legacy logos.
- The main mule head logo must be prominent among the legacy mule logos when using all the logos. The main mule head logo must be no less than 20% larger than the legacy mule logos.
UCM Juvenile Mark - Cartoon Mo
The UCM juvenile mark, also known as Cartoon Mo, is to be exclusively used for children’s marketing and promotional items. IMC does not approve the use of the juvenile mark in any other way nor should there be development of new Cartoon Mo character versions.
All requests regarding usage of any of the university marks or graphics should come through IMC for usage approval or denial.
Anniversary Mark
UCM has standardized anniversary logos for colleges, schools, departments and programs to recognize significant anniversary years. These marks maintain the university’s identity while allowing the college, school or program to honor a milestone anniversary. No other anniversary marks are permitted for use, including any marks developed for previous anniversaries.
Colleges, schools, departments and programs may use the anniversary mark in place of the standard college, school, department or program logo during the season of celebration – six months prior to the celebration year and through the celebration year. Once the celebration year has ended, standard logos must be used. Standard program logos and anniversary marks should not be used on the same piece.
College anniversary marks are available starting at year 50 and in 10-year increments after. School, department and program anniversary marks are available starting at year 25 and in 5-year increments after. All anniversary marks past the 100-year mark, including college, school, department and program marks, must be recognized in no less than 25-year increments.
College deans, school chairs, department chairs and program coordinators may request an anniversary logo by contacting IMC at 660-543-4640 at least two weeks in advance of use date.
UCM Athletic Marks
UCM athletic marks are managed within the athletics department. For questions related to UCM Athletics marks or licensing, please contact Tim Pinkston, assistant athletic director for Trademarks, Licensing and Design, at 660-543-4029 or pinkston@ucmo.edu.
