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Student Experience and Engagement

Administration 214
Warrensburg, MO 64093
Phone: 660.543.4114


Guest Speaker: Mike Swenson, President of Crossroads PR

Posted: 4/12/2013 - Mark your calendars for 2 p.m. Thursday, April 18 in WDE 2000. Mike Swenson is President of Crossroads Real. Communication. (a Barkley partner company). He will give a presentation on the Crossroads philosophy and what it takes for companies to communicate authentically in the 21st Century. He will follow with a presentation about crisis communication.

Crossroads is a 24-year-old startup launched on May 7, 2013. It is the public relations and cause firm formerly known as Barkley PR/Cause, which Swenson founded in 1987.

What began as a regional public relations firm has today grown to become a national leader in PR, cause marketing and crisis communications. Swenson leads overall strategic planning for Crossroads and its clients. He has become a nationally recognized leader in both cause branding and crisis communications. Swenson began his career in broadcast journalism working in both radio and television. Following that, he spent five years as press secretary to Kansas Governor John Carlin in the 1980’s.

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