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University News | digital marketing | Harmon College of Business and Professional Studies

UCM Students Secure Second Place in National Digital Marketing Competition

By Jeff Murphy, April 24, 2024

A team from the University of Central Missouri Harmon College of Business and Professional Studies, from left, Emma Rueter, Kansas City; Karter Burnside, Hale; Piper Stevens, Lone Jack; and Delaney Mallory, Braymer, finished in second place in the National Digital Marketing Competition.

WARRENSBURG, MO – Four outstanding students from the University of Central Missouri have clinched second place in the prestigious 2024 National Digital Marketing Competition. The team, composed of Karter Burnside, Hale; Delaney Mallory, Braymer; Emma Rueter, Kansas City; and Piper Stevens, Lone Jack, excelled to the finals, surpassing hundreds of other university teams in a rigorous contest that highlights the best in digital marketing prowess.

The students competed as part of Professor of Marketing Scott Smith’s Consumer Behavior course in the Harmon College of Business and Professional Studies. The UCM team developed a digital marketing strategy and plan for LuvSeats®, a national entertainment ticketing company that facilitates transactions between fans who want to buy or sell tickets to sporting events, concerts, and shows at venues across the nation. The finals saw the UCM team competing head-to-head with top contenders from the University of Oklahoma, the University of Pittsburgh, and the University of Hawaii.

The National Digital Marketing Competition provides a platform for students to apply theoretical knowledge in real-world scenarios, challenging them to devise and implement effective digital marketing campaigns. The UCM team’s approach skillfully combined analytical acumen with creative digital marketing strategy. After registering for the event, student teams were required to create a digital marketing strategy for the client and produce a brief video summary of the campaign to be judged by industry professionals. The competition was hosted by Purdue University Northwest’s College of Business.

For more information about the University of Central Missouri’s participation in the National Digital Marketing Competition, please contact the Department of Marketing, Public Relations, and Sport Management. 

About the University of Central Missouri:
The University of Central Missouri is committed to fostering a learning environment that cultivates academic excellence, professional readiness, and personal development. Located in Warrensburg, Missouri, UCM prides itself on its comprehensive programs and its commitment to equipping students with the tools necessary to succeed in a rapidly changing world.



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