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UCM Claims Top Award at Annual State Farm Marketing and Sales Competition

By Mike Greife, November 18, 2015

WARRENSBURG, MO – A team of two marketing students from the University of Central Missouri claimed the top award in the 2015 State Farm® Marketing and Sales Competition Friday, Nov. 13, at UCM.

Kylie Marconnet, a marketing major from Maysville, Mo., and Robert Hughey, a marketing major from Overland Park, Kan., claimed the Team Competition award, competing against teams from 11 schools from across the country. The annual competition is hosted by the UCM Harmon College of Business and Professional Studies in cooperation with State Farm. Ginger Killian, assistant professor of marketing, is advisor for the team.

As winners of the Team Competition, the UCM team accumulated the highest combined scores in the Marketing Presentation and Sales Role Play competitions. Marconnet and Hughey placed first in Marketing Presentation. Hughey placed first in the Sales Role Play competition and Marconnet received third place.  

Combined Competition winners were determined by combining a student’s first- and second-round Sales Role Play score with his or her team Marketing Presentation score. Hughey also placed first in the Combined Competition, with Marconnet placing second. Hughey and Marconnet received combined awards of $14,500.

The Team Award was presented to the two students from the university with the highest combined student scores from the Marketing Presentation and Sales Role Play competitions. Although there was no monetary award in this category, students received a trophy to take back to their school.

 “I am extremely proud of Kylie and Robert,” Killian said. “Their hard work and preparation truly paid off.  It was a tremendous honor to work with these two outstanding individuals and watch them showcase their skills and represent UCM.”

Also participating in the competition were teams from Arizona State University, Duquesne University, University of Georgia, University of Houston, University of Minnesota, University of Missouri, University of Oregon, University of Southern California, Texas State University, Wake Forest University and Western Michigan University.

Also placing in the competition were:

-Marketing Presentation: Emily Martin and Jake Vasquez, University of Oregon, second place, $3,000 award; Sam Bell and Lauren Bone, Western Michigan University, third place, $1,500 award.
-Sales Role Play competition: Lauren Bone, Western Michigan University, second place, $2,500 award.
-Combined competition: Lauren Bone, Western Michigan University, third place, $500 award.

The State Farm Marketing and Sales Competition originated in 2010 with a gift from State Farm to the UCM Alumni Foundation. Hosted annually by UCM, the event offers an opportunity for the best and brightest marketing students to test their individual and team marketing skills by competing with peers from universities from across the United States.

For more information about the State Farm Sales and Marketing Competition, contact Charles Schwepker, UCM professor of marketing, at 660-543-8554, or


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