Launch an invigorating career in the fast-paced events industry with an events marketing and management degree. The University of Central Missouri’s Events Marketing and Management BSBA is a collaboration between two of UCM’s nationally accredited programs, bringing you training from our Management as well as Marketing disciplines. This unique partnership will enable you to run not only successful events but successful businesses as well.
UCM’s bachelor’s degree in Events Marketing and Management provides hands-on learning experiences anchored by concrete business management skills. Our Events Marketing and Management degree program was designed with today’s constantly changing event environments in mind and will prepare you to adapt events to virtual or in-person environments.
Learning how to pivot when needs, resources or circumstances change is a crucial skill for any successful events marketing manager. You’ll have many opportunities to build that skill by practicing it. Manage and execute events for real clients, intern with established businesses and learn about the complexities of business in the best way possible — by starting one.
What is events marketing and management?
An events marketing and management degree trains you to conceptualize and run events in any field on time and on budget. From trade shows to live music concerts, all successful events require the project management and marketing skills that you’ll learn with a bachelor’s degree in Events Marketing and Management from the University of Central Missouri.
AACSB-accredited degree program
Start a business with your peers
Hands-on, student-centered learning
Small class sizes
Program designed for modern needs
Over the four years of your Events Marketing and Management degree at UCM, you’ll progress from learning the basics of organizational management to using your skills to run real events. Our experiential approach to learning engages you with coursework in accounting, statistics, economics and marketing. Graduate ready to be an effective events marketing manager in the industry of your choice.
Benefit from our faculty’s professional expertise and academic research in content areas such as organizational and crisis communication, negotiation, leadership, etiquette training and more. Lean on their mentorship and industry insight to gain a competitive edge with your UCM Events Marketing and Management degree.
The University of Central Missouri’s bachelor’s degree in Events Marketing and Management offers a powerful core of engaging academics, including:
For Events Marketing and Management majors at the University of Central Missouri, the entire community is your classroom. Experience working with real events is the best way to answer the question, “What is events marketing and management?”. While earning your Events Marketing and Management degree, you’ll regularly attend and assist with off-campus events. Additionally, you’ll get your first taste of being an event marketing manager with these core experiences:
An Events Marketing and Management degree from the University of Central Missouri prepares you to become an events marketing manager in whatever field most excites you. Our Events Marketing and Management program has strong connections throughout the Warrensburg and Kansas City areas to help you get started. Make the most of those connections by working with your internship coordinator, career development coordinator and dedicated faculty advisor.
Our focus on experiential, hands-on learning ensures you graduate with working knowledge of the events industry and the skills to succeed in event management jobs. A UCM bachelor’s degree in Events Marketing and Management is more than a credential. It’s an ideal way to build a strong network for future support, with small class sizes and faculty who care about your personal success.
This supportive network and our student-centered learning will ensure that you graduate with the confidence and practical experience you need to excel in your events marketing and management career.
Careers for an events marketing manager
Graduates with an Events Marketing and Management degree from UCM have many excellent job opportunities in a variety of fields. Explore data and trends for events marketing manager jobs using our interactive tool below.
The University of Central Missouri is committed to minimizing student debt. By keeping tuition fees low, offering robust financial aid and imparting practical job skills along with a high-quality education, we help our students achieve solid financial footing for their lives ahead.
Becoming an events marketing manager is a career path with strong job opportunities and compensation. Together with UCM’s low tuition fees, your Events Marketing and Management degree is a smart investment. We offer many financial aid options to help you finance your college education.
In addition to university-wide resources, students in our Events Marketing and Management degree program may be eligible for additional funds. The UCM Scholarship Finder can help connect you with program-specific opportunities.
To take your career as an events marketing manager to the highest level, consider returning to UCM for additional education: