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Marketing, BSBA

Marketing Bachelor’s Degree in Business Administration

When you choose a Business degree in Marketing from the University of Central Missouri, your career opportunities are tremendous. No matter the industry, marketing serves as the driving force for creating awareness, generating business and increasing market share. It’s no wonder employers seek the best candidates with a degree in marketing management or marketing to help achieve these critical responsibilities. Look to UCM to provide the education and hands-on experience you need to land the career you want with an AACSB-accredited Marketing bachelor’s degree.

The flexibility of earning your Marketing BSBA

In-person classes are held on our Warrensburg campus. However, knowing students have different needs, we also offer an online program option for our accredited Business degree in Marketing. 

Our online Marketing program helps you balance other responsibilities and allows you to complete courses in an accelerated format: eight-week courses instead of the typical 16. No matter your path, expect to gain the knowledge, skills and professional certifications necessary to excel in your marketing career.

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96% job placement rate

AACSB Accreditation logo

AACSB-accredited Marketing program

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Flexible learning: online or on campus

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Top Professional Sales Education program

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Pairs well w/ social media & advertising

What you will study

Gain a solid foundation of various business facets before taking a deep dive into marketing principles and strategies. Depending on your interests, you can take field-specific classes often found in bachelor’s degree in marketing management programs to fulfill electives and specialize your BSBA from UCM even further. All classes online or in person are taught by award-winning faculty in both teaching and research.

You have further assurance in receiving a quality education through our accreditation status. UCM’s Harmon College of Business and Professional Studies, including our Marketing BSBA, is accredited by the Association to Advance Collegiate Schools of Business (AACSB). This is a distinction held by less than 5% of business schools worldwide.

Popular courses within the Marketing BSBA program

The University of Central Missouri’s bachelor’s degree in Marketing offers a variety of required and elective classes to help you understand marketing concepts and prepare you to thrive in a global workforce. Among the undergraduate program’s popular courses are:

  • Digital Marketing: Get hands-on experience working with UCM’s social media channels, and complete digital marketing and social media certifications to enhance your resume.
  • Consumer Behavior: Take your education to the real world when you help an actual company better understand its current target market or explore ways to reach a new one.
  • Sports Marketing: Examine marketing for professional, collegiate and other sports events, and evaluate live events as part of this popular course. 

Professional sales courses as part of your Marketing BSBA

At UCM, we recognize many students who graduate with a degree in Marketing Management or Marketing begin their careers in a sales position. To support that, you’ll take a professional sales course. The Sales Education Foundation has named UCM one of the Top Universities for Professional Sales Education.


Excellence in marketing

  • A Top University for Professional Sales Education (Sales Education Foundation, 2021)
  • A Most Affordable Online Marketing Degree (, 2021)
  • A Best Online Bachelor’s in Marketing and Advertising (Academic Influence, 2021)
  • A Best Value College for Marketing/Marketing Management (College Factual, 2022)


Unique learning opportunities in marketing

The University of Central Missouri offers hands-on learning experiences as part of our Marketing bachelor’s degree program. These include opportunities to help actual companies:

  • Gain a competitive edge in their market
  • Conduct market research to help them better understand consumer behavior
  • Create marketing communications plans that allow them to better reach target audiences  

While completing your Business degree in Marketing at UCM, you have access to or can participate in:

  • State-of-the art labs: Our State Farm Sales Lab includes multiple rooms outfitted with video recording and playback equipment. Many UCM marketing classes, including those for sales as well as Professional Speaking and Presentation, use this technology to help students sharpen their communication, marketing and sales skills. A virtual reality lab creates an interactive and immersive classroom environment that demonstrates the role VR can play in marketing.
  • UCM DECA: DECA is a collegiate organization focused on leadership, professionalism, ambition and tradition. With over 300 awards at the state and international level, UCM DECA has earned its place among the fastest growing collegiate DECA chapters.
  • A dedicated focus group facility: UCM’s dedicated facility for hosting focus groups enables you to observe consumers as they use a product or discuss an advertisement, as examples, for market research.
  • Annual sales competitions: UCM hosts two sales competitions each year – one sponsored by State Farm and one by Fastenal. We also offer opportunities to compete against students earning a degree in marketing management, sales and related programs in the National Collegiate Sales Competition and the International Collegiate Sales Competition. Some competitions offer opportunities to earn scholarships or other financial rewards.
  • American Marketing Association (AMA) student membership: The UCM chapter of AMA provides students with opportunities to network with other marketing majors, alumni and marketing professionals. As a member of AMA, you could attend special events such as the St. Louis AMA Conference or the AMA International Collegiate Conference.
  • ENACTUS student group: This student-led group at UCM is committed to transforming lives and creating positive community impact through entrepreneurial action. For example, ENACTUS hosts a children’s literature event every December. Become a member for opportunities like this to gain leadership experience while enhancing and broadening your marketing knowledge and skill set.
  • Delta Sigma Pi: Available to all business majors, Delta Sigma Pi is a co-educational business fraternity that develops members in professional skills, leadership, ethics, and service.


What can you do with a business degree in Marketing from UCM?

After completing a bachelor's degree in Marketing, students often stay at or return to UCM for our MBA program, which has been named as one of the Best Online MBA programs by U.S. News & World Report and College Consensus. Those who want to put their undergraduate degree to use right away have launched exciting and lucrative careers with leading companies in Missouri and across the United States.

With the help of our faculty, graduates with a Business degree in Marketing quickly gain employment in various marketing jobs. In fact, UCM’s accredited Marketing program consistently maintains a near 96% job placement rate of students in these fields and others:

  • Advertising
  • Brand management
  • Digital marketing
  • Professional sales and sales management
  • Retail management
  • Social media marketing
  • Sports marketing

Alumni have even gone on to start their own businesses.

Finding jobs with a bachelor’s degree in Marketing

Thanks to our active alumni, we stay current on career opportunities for our Marketing majors. While you pursue a bachelor’s degree in Marketing, we’ll meet with you regularly to understand your interests and help you find the perfect job. This proactive engagement helps us sustain our 96% job placement rate.
We provide the interactive tool below to help you explore all the career possibilities with a Marketing BSBA.




Financial assistance options for your Marketing BSBA

When you invest your time and money in a bachelor’s degree in Marketing, you invest in your future. At the University of Central Missouri, we are committed to providing you a quality education at competitive tuition rates, as well as access to financial resources to help you pay for business school. 

As a Marketing major at UCM, you may qualify for a variety of  program-exclusive scholarships, including:

  • Marketing Alumni Scholarship for a full-time, upper-level Marketing student who is active in AMA, with a 2.5 or higher GPA
  • Marketing Scholarship for a student pursuing a Business degree in Marketing
  • State Farm Scholarship for an upper-level or graduate student majoring in Marketing and participating in a national or regional sales competition
  • John & Barbara Erickson Scholarship for International Studies for a UCM student pursuing a Business degree and planning to study abroad

You can learn more about program-specific scholarships at the UCM Scholarship Finder.


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Take your degree further.

Build on your bachelor’s degree in Marketing by continuing your education at UCM. 

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Make yourself more marketable.

Specialize your Business degree in Marketing or business and boost your resume when you achieve one of the following undergraduate certificates or minors: 

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Explore programs related to marketing.

Expand the capabilities of your Marketing bachelor’s degree and your career opportunities when you double-major in Marketing and: 



Why is AACSB Accreditation Important?

  • Less than 5% of business schools worldwide hold this premier distinction. 
  • It is a commitment by UCM to deliver the highest level of quality education to you.
  • It means UCM continually works to integrate the three pillars of Engagement, Innovation, and Impact into the curriculum 

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Why AMA?

  • Joining AMA connects you to the people and resources to help you have a successful career.
  • This is a great way to meet new people and have opportunities to apply your knowledge outside the classroom


Advisory Board

The Marketing Advisory Board consists of business professionals and UCM alum who provide valuable insights along with industry trends to help enhance our program. The information they provide ensures our graduates are prepared to enter the workforce equipped with the in-demand skills ncessary to succeed. Current Advisory Board members include:

  • Greg Aldridge, Agent - State Farm Insurance
  • Scott Dieckgraefe, President and Managing Partner - Studio/D Marketing Communications
  • Tracy Greenwell, Underwriter - State Farm Insurance
  • Rachel Julo, Chief Operating Officer - Rockbox
  • Ryan Reddick, Sales Director - Senior Marketing Specialists
  • Paul Tiedt, Vice President, Client Insights - SMG
  • Steve Wiercinski, Regional Claims Manager - Federated Insurance


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