When you choose a Business degree in Marketing from the University of Central Missouri, your career opportunities are tremendous. No matter the industry, marketing serves as the driving force for creating awareness, generating business and increasing market share. It’s no wonder employers seek the best candidates with a degree in marketing management or marketing to help achieve these critical responsibilities. Look to UCM to provide the education and hands-on experience you need to land the career you want with an AACSB-accredited Marketing bachelor’s degree.
The flexibility of earning your Marketing BSBA
In-person classes are held on our Warrensburg campus. However, knowing students have different needs, we also offer an online program option for our accredited Business degree in Marketing.
Our online Marketing program helps you balance other responsibilities and allows you to complete courses in an accelerated format: eight-week courses instead of the typical 16. No matter your path, expect to gain the knowledge, skills and professional certifications necessary to excel in your marketing career.
96% job placement rate
AACSB-accredited Marketing program
Flexible learning: online or on campus
Top Professional Sales Education program
Pairs well w/ social media & advertising
Gain a solid foundation of various business facets before taking a deep dive into marketing principles and strategies. Depending on your interests, you can take field-specific classes often found in bachelor’s degree in marketing management programs to fulfill electives and specialize your BSBA from UCM even further. All classes online or in person are taught by award-winning faculty in both teaching and research.
You have further assurance in receiving a quality education through our accreditation status. UCM’s Harmon College of Business and Professional Studies, including our Marketing BSBA, is accredited by the Association to Advance Collegiate Schools of Business (AACSB). This is a distinction held by less than 5% of business schools worldwide.
Popular courses within the Marketing BSBA program
The University of Central Missouri’s bachelor’s degree in Marketing offers a variety of required and elective classes to help you understand marketing concepts and prepare you to thrive in a global workforce. Among the undergraduate program’s popular courses are:
Professional sales courses as part of your Marketing BSBA
At UCM, we recognize many students who graduate with a degree in Marketing Management or Marketing begin their careers in a sales position. To support that, you’ll take a professional sales course. The Sales Education Foundation has named UCM one of the Top Universities for Professional Sales Education.
The University of Central Missouri offers hands-on learning experiences as part of our Marketing bachelor’s degree program. These include opportunities to help actual companies:
While completing your Business degree in Marketing at UCM, you have access to or can participate in:
After completing a bachelor's degree in Marketing, students often stay at or return to UCM for our MBA program, which has been named as one of the Best Online MBA programs by U.S. News & World Report and College Consensus. Those who want to put their undergraduate degree to use right away have launched exciting and lucrative careers with leading companies in Missouri and across the United States.
With the help of our faculty, graduates with a Business degree in Marketing quickly gain employment in various marketing jobs. In fact, UCM’s accredited Marketing program consistently maintains a near 96% job placement rate of students in these fields and others:
Alumni have even gone on to start their own businesses.
Finding jobs with a bachelor’s degree in Marketing
Thanks to our active alumni, we stay current on career opportunities for our Marketing
majors. While you pursue a bachelor’s degree in Marketing, we’ll meet with you regularly
to understand your interests and help you find the perfect job. This proactive engagement
helps us sustain our 96% job placement rate.
We provide the interactive tool below to help you explore all the career possibilities with a Marketing BSBA.
When you invest your time and money in a bachelor’s degree in Marketing, you invest in your future. At the University of Central Missouri, we are committed to providing you a quality education at competitive tuition rates, as well as access to financial resources to help you pay for business school.
As a Marketing major at UCM, you may qualify for a variety of program-exclusive scholarships, including:
You can learn more about program-specific scholarships at the UCM Scholarship Finder.
Take your degree further.
Build on your bachelor’s degree in Marketing by continuing your education at UCM.
Make yourself more marketable.
Specialize your Business degree in Marketing or business and boost your resume when you achieve one of the following undergraduate certificates or minors:
Explore programs related to marketing.
Expand the capabilities of your Marketing bachelor’s degree and your career opportunities when you double-major in Marketing and:
The Marketing Advisory Board consists of business professionals and UCM alum who provide valuable insights along with industry trends to help enhance our program. The information they provide ensures our graduates are prepared to enter the workforce equipped with the in-demand skills ncessary to succeed. Current Advisory Board members include: