Marketing managers do more than oversee marketing functions: They have to understand the many facets of organizational operations and how these interconnect as they lead a team to achieve a shared goal. The University of Central Missouri’s Master of Business Administration in Marketing gives you the tools and knowledge you need to be an integral marketing leader. UCM’s MBA with a Marketing concentration pairs a well-rounded and recognized business education with in-depth marketing training — on your terms.
Take advantage of UCM’s flexibility on your path to an accredited MBA in Marketing
UCM enables you to balance your job, family and other responsibilities while you work to advance your career. Our master’s degree in Business Administration with a Marketing concentration offers you a range of flexible options:
No matter when or where you study at UCM, you’ll get a quality education accredited by the Association to Advance Collegiate Schools of Business (AACSB). Less than 5% of business schools worldwide hold this distinction, so a UCM MBA in Marketing gives you an edge in the job market.
AACSB-accredited MBA in Marketing
96% job placement rate of MBA graduates
10:1 average program student-to-faculty ratio
Among the region’s lowest tuition rates
Applied learning marketing courses
No GMAT or GRE required
Your AACSB-accredited graduate studies start with an overview course in developing critical business skills, such as finance, quantitative operations and statistics. After that, you’ll complete core coursework for your master’s degree in Business Administration as well as classes and electives specific to your Marketing concentration — in any order you choose.
UCM’s Master of Business Administration in Marketing gives you a solid professional foundation
The graduate courses in UCM’s Master of Business Administration in Marketing cover essential aspects of marketing. For example, you may study:
You’ll also have a range of electives to choose from to complete your Master of Business Administration, including topics such as sports marketing and social media analytics.
You can complete your Master of Business Administration degree in Marketing in as little as 12 months to quickly begin your dream career. You may also choose to extend your graduate studies over several years to manage other demands on your time while you achieve your educational goals.
At the University of Central Missouri, we believe hands-on training and personal interaction with faculty and other business and marketing professionals enrich your classroom learning. Our master’s degree in Business Administration offers a number of benefits:
UCM’s AACSB-accredited Master of Business Administration program will help you stand out from the crowd. With an MBA in Marketing, you’ll be qualified for general marketing management positions such as marketing director, as well as specialized leadership roles, including brand manager and digital marketing manager. UCM alumni are recruited by dozens of desirable employers, including:
Get the job you want with a Master of Business Administration in Marketing
UCM is committed to your academic performance and to your professional success. Guidance and coaching helps our MBA students maintain a 96% job placement rate. Let our program faculty help you land the marketing job or promotion you desire. Start planning your future today — use the interactive tool below to explore potential salaries for marketing management jobs and more.
The marketing world is constantly evolving, and today’s marketing leaders need to know how to make strategic, forward-thinking decisions to stay ahead of the curve. Investing in a Master of Business Administration with a Marketing concentration from UCM can provide you with the training you need to steer your firm’s organizational success. UCM offers a range of options to finance your education, including loans, grants and scholarships.
Master of Business Administration in Marketing scholarships
The University of Central Missouri, as well as our alumni and friends, funds many scholarships available to graduate students pursuing a Master of Business Administration degree in Marketing. You may be eligible to apply for one or more of the following opportunities:
Learn more about these and other scholarships for our Master of Business Administration degree in Marketing by using the UCM Scholarship Finder.
Add a graduate certificate in one — or both — of these specializations to further enhance your resume:
As you explore this UCM Master of Business Administration concentration, as well as the many others we offer, you may also wish to consider our master’s degrees in:
Applicants for the MBA program must have a completed undergraduate degree (in any discipline) from an accredited institution and have earned a minim undergraduate GPA of 2.5 (on a 4.0 scale). The GMAT and GRE are no longer an admissions requirement. However, students must be prepared for the rigor of quantitative analysis (including business math and statistics, accounting, finance, and economics) in order to be successful in the program.