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Innovative Public Relations provides hands-on experience at the University of Central Missouri
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Student testimonial about public relations at UCM
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Student Involvement

Public Relations Student Society of America

PRSSA opens the doors to all kinds of great opportunities. Its members make great friends, learn from pros about the field of public relations and what it has to offer, network with like-minded individuals, and develop skills they take with them to the job market. Engaged PRSSA membership is positively correlated with employment success.

PRSSA maintains an active schedule. Its members visit award-winning agencies, corporate PR office and non-profit headquarters; host CEO-, VP- and entry-level speakers; engage in service and community projects; and learn from the best when they attend the #PRSSAKCSummit. They can also win PRSSA scholarships, compete in the national Bateman Competition, become a national officer, attend the national conference, and participate in many regional events. Learn more about the student group's parent chapter: Kansas City PRSA chapter.


Email UCM's PRSSA to get involved.


Like the group on Facebook.


Innovative Public Relations

UCM's student-led public relations firm is managed and operated by PR students. As a small agency, Innovative PR serves multiple clients each semester. Since its 2010 launch, IPR has provided more than 12,000 hours of service to the UCM Community.

IPR specialists gain experience in:

  • Agency and client relations
  • Non-profit communication
  • Promotions
  • Social media campaigns
  • Event communication and marketing
  • Media relations
  • Content curation and analytics

Students who apply and are accepted for IPR receive up to three credit hours and serve as PR specialists. They work closely together to coordinate tasks, meet deadlines, think strategically, and represent IPR in a professional and ethical manner. Examples of IPR's work include:

Contact IPR via email or at 660-543-8557.

Follow IPR on Facebook or visit


Students who successfully completed COMM 3620 Strategic Planning & Research for PR are eligible to apply.

The University of Central Missouri's Innovative Public Relations firm.