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Dr. Shannon McCarthy



Associate Professor
Dockery 102-C
(660) 543-8192



  • Doctor of Philosophy (Marketing) University of Arkansas, Fayetteville, AR, August 2016

  • Master of Education (Higher Education) University of Arkansas, Fayetteville, AR, May 2011

  • Bachelor of Arts in Communication and Public Relations University of Cincinnati, Cincinnati, OH, December 2008

Shannon McCarthy, an associate professor of marketing, earned her Ph.D. from the University of Arkansas. She came to UCM in 2016, and primarily teaches Sports Marketing, Marketing Research, and Marketing Management courses. Dr. McCarthy is also a faculty advisor for the American Marketing Association. Her research focuses on consumer-brand relationships, crisis communication, and self-brand connection as facilitated through social media. 


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