Dr. Scott Smith

EDUCATION

• Doctor of Philosophy (Marketing with Minor in Sociology) University of Arkansas, Fayetteville, AR, May 2004
• Masters of Business Administration (Marketing), University of Central Missouri, Warrensburg, MO, May 1999
• Bachelors of Science in Business Administration (General Business) Missouri State University, Springfield, MO, 1997

Dr. Scott Smith (Ph.D., University of Arkansas) is Professor of Marketing at the University of Central Missouri.  His research interest includes consumer behavior, advertising, branding strategy, and qualitative methodology.  He has provided consultation to consumer product and packaged goods companies for the past 12 years.   He has published numerous journal articles and academic films on topics including consumer culture, brand strategy, and advertising effectiveness, including articles and films with topics ranging from video game advertisements to the online behavior of movie fan clubs.