Woo-young Lee

Introduction

Dr. Woo-young Lee is a full professor of sport management at the University of Central Missouri. He has worked for the program for ten years, teaching sport communication and PR. He published a number of scholarly works in SSCI journals and presented over 30 research papers at international conferences. His research focuses on sport and communication. He is a member of the International Communication Association (IC)A),  Korean American Communication Association (KACA), and Association for Education in Journalism and Mass Communication(IEJMC).

 

Education

PhD in Sport Management, Indiana University at Bloomington
MS in Sport Management, Seoul National University
BS in Physical Education, Seoul National University

 

Professional Membership

International Communication Association (ICA)
Association for Education in Journalism and Mass Communication (IEJMC)
North American Society for Sport Management (NASSM)

 

Selected Publications

Kim, K., Bowers, M. T., Lee, W. & Slana, R. (2021). Validation of modified youth experience survey for sport (MYES-S) using multidimensional Rasch model. International Journal of Sport and Exercise Psychology.

Lee, W., & Kim, K. (2021). Target Market (pp. 485-486). In P. M. Pedersen (Ed.).
Encyclopedia of sport management. Cheltenham, UK: Edward Elgar.

Lee, W., Hur, Y., Kim, D., & Brigham, C. (2017). Clicks on congruity: The effect of
endorsement and congruence on banner ads on sport websites. International Journal of
Sport Marketing & Sponsorship, 18(3), 263-280.

 

Sports Interests

Golf, Ski