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Marketing

Marketing MBA Program Details

Courses in the Marketing concentration area are offered in two locations:

  • Online

  • Warrensburg, MO main campus

The Marketing MBA Program consists of 3 components:

 

1. Required Foundations (3 Hours)
Hours
  BADM 5400 MBA Knowledge Foundations
3
         
2. Required Core MBA Courses (12 Hours)  
  ACCT 5105 Accounting for Managers
2
  CIS 5605 Information Management Systems
2
  ECON 5005 Economic Analysis for Business Decisions
2
  FIN 5805 Short-Term Financial Management
2
  MGT 5355 Management and Strategy
2
  MKT 5410 Marketing Research Design
2
         
3. Marketing Area of Emphasis  
  Required Courses (Offered 1x per year per location)  
  MKT 5400 Marketing Theory
3
  MKT 5405 Strategic Marketing
3
  MKT 5480 Inbound Marketing Strategy
3
         
  Marketing Electives*
6
  *Select 6 hours of electives from the MKT prefix.  
         
  Graduate Electives** (specific courses vary by location)
3
  **Select 3 hours of electives at the 5000 or 6000 level from the following prefixes: ACCT, BADM, BLAW, CIS, ECON, FIN, MGT, MKT, or PR. All Electives require pre-approval of the graduate program adviser.  
         
Minimum Total Hours
33

 

If you have any questions, please contact:

Dr. Scott Smith
Chair, Department of Marketing and Public Relations
Dockery 102E
660-543-8559
sdsmith@ucmo.edu