Susan Smedley on IMC, Storytelling, and Service | Central Speaks

Susan Smedley on IMC, Storytelling, and Service

 

In this episode, Alex Greenwood talks with Vice President for the ⁠Office of Integrated Marketing and Communications,⁠ Susan Smedley, about how IMC supports the University of Central Missouri (UCM) through strategy, storytelling, and service.

Susan shares her path from advertising and private industry into higher education, and how that experience shapes her belief in access, opportunity and student success.

The conversation also covers IMC’s role on campus, why brand consistency matters, how campus partners can work with IMC more effectively and why early collaboration leads to better results.

At its core, Susan says, IMC exists to help UCM tell its stories well while supporting the university’s mission of “Education for service.”

Listen in, and be sure to stick around after the credits for a sneak peek at our next episode.

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© 2026 University of Central Missouri. All rights reserved. Central Speaks is a production of the⁠⁠⁠⁠⁠⁠⁠⁠⁠ UCM Office of Integrated Marketing and Communications.⁠⁠⁠⁠⁠⁠⁠⁠⁠ Hosted by Alex Greenwood. Recorded at⁠⁠⁠⁠⁠⁠⁠⁠⁠ KMOS PBS⁠⁠⁠⁠⁠⁠⁠⁠⁠; engineered by Josh Tomlinson.