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Social Media Marketing Graduate Certificate

Anyone can post on social media, but using it effectively to sell products and services or communicate your mission requires knowledge and skill. The University of Central Missouri’s Social Media Marketing graduate certificate program will help you understand how to use social media to influence customers’ choices, create brand loyalty and ignite action for a cause.

Our graduate certificate program in Social Media Marketing is designed to give you the skills to connect with customers, patrons and supporters where they’re already active. You’ll learn how to develop digital campaigns that engage targeted audiences. Through this certificate program, you’ll also earn an industry-recognized professional certification that will enhance your resume — and your career options — by showing future employers your specialized expertise.

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Top-ranked for Business and Marketing

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AACSB-accredited since 1992

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Built in Professional certification

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100% online program

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What you will study

Social media is a powerful medium to appeal to people on an individual basis. Creating quality content, connecting one-to-one and enticing each follower is key to success. UCM’s Social Media Marketing certificate will help you determine which platforms and strategies to use. You’ll also learn how to avoid or react to the potential negative impact social media can have on an organization’s brand and reputation. 

The three courses you’ll take for this graduate certificate will teach you how to craft the right message to reach different audiences: 

  • Social Media Inbound Marketing: Discover social media as a tool to attract customers to your website. You’ll learn how to leverage SEO, blogs and other digital communication tools to attract customers and convert website traffic into viable sales leads.
  • Social Media Analytics: Analyze social media reports and insights to understand the impact of social conversations and campaigns. You’ll learn how to determine the influence your social activities have on your business results and how to adjust them for higher response.
  • Customer Relationship Management: Learn how to build and maintain positive relationships using different strategies for lifetime loyalty. You’ll also gain insight into the cost of customer/supporter acquisition and evaluate how to use your resources efficiently.


Excellence in Social Media Marketing

  • AACSB-accredited programs in Business and Marketing
  • A Best Business School (U.S. News & World Report, 2022)
  • A Best Graduate School (Abound, 2022)
  • One 100 Best Online Colleges (Abound, 2022) 
  • A Best Value College for Marketing/Marketing Management, General (College Factual, 2022)
  • A Most Popular College for Business, Management & Marketing (College Factual, 2022)
  • Top 15%: Best Value Colleges for Business, Management & Marketing (College Factual, 2021)


Unique learning opportunities in social media marketing

Social media marketing is a streamlined, direct method of communication. The hands-on courses you’ll take in UCM’s graduate certificate program will prepare you to create content for a variety of channels and purposes:

  • Complete social media certifications: As part of the certificate program’s coursework, you’ll complete additional certifications through HubSpot and Google Analytics, which will increase your marketability.
  • Create social media campaigns: You’ll learn how to use the “influencer” approach to engage customers and prompt action on social media platforms such as Facebook, Twitter and Instagram.
  • Work directly with local businesses: Make recommendations on how to turn leads into sales or donations by eliminating mass communications in favor of specifically targeted ones. Help organizations figure out if they’re wasting resources by focusing on quantity instead of quality.
  • Flexibility: You can easily fit the Social Media certificate program into your busy schedule. All courses are offered 100% online in an asynchronous format, so you can complete the coursework on your own time, at your own pace.


What can you do with a Social Media Marketing graduate certificate from UCM?

UCM’s Social Media Marketing certificate gives you the skills you need to advance your marketing career. Bring a new perspective to any business by guiding them to think strategically about what their goals are and how best to encourage followers to act.

By earning your Social Media Marketing graduate certificate from UCM, you’ll be prepared for a variety of professional jobs in digital media. The credits you earn can also be applied towards your MBA at UCM.

Meet your customers and community where they are — on social media

Gain insights into social media marketing, such as salary potential, job growth and other career data using the interactive tool below.




Financial assistance options for your Social Media Marketing graduate certificate

The University of Central Missouri is committed to helping you achieve your educational goals in a cost-effective way and finance your college education. Our dedicated financial advisors will provide you with all the information you need and guide you through the process of applying.

For those earning a degree as well as a certificate, financial aid is available in the form of grants, loans and scholarships. When earning the Social Media Marketing graduate certificate alongside UCM’s MBA in Marketing, you could qualify for exclusive scholarships and awards such as:

  • Adrian and Margaret Harmon Business Graduate Scholarship
  • Marketing Scholarship
  • Lucas Sterne & Albert G. Spaeth Graduate Business Scholarship

Use the UCM Scholarship Finder to learn more about program-specific scholarships.



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Explore programs related to social media marketing.

If you’re interested in a graduate program that can provide you with specialized skills and training in marketing to advance your career, you may also want to consider the following graduate program at UCM:


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