Anyone can post on social media, but using it effectively to sell products and services or communicate your mission requires knowledge and skill. The University of Central Missouri’s Social Media Marketing graduate certificate program will help you understand how to use social media to influence customers’ choices, create brand loyalty and ignite action for a cause.
Our graduate certificate program in Social Media Marketing is designed to give you the skills to connect with customers, patrons and supporters where they’re already active. You’ll learn how to develop digital campaigns that engage targeted audiences. Through this certificate program, you’ll also earn an industry-recognized professional certification that will enhance your resume — and your career options — by showing future employers your specialized expertise.
Top-ranked for Business and Marketing
AACSB-accredited since 1992
Built in Professional certification
100% online program
AMA chapter on campus
Social media is a powerful medium to appeal to people on an individual basis. Creating quality content, connecting one-to-one and enticing each follower is key to success. UCM’s Social Media Marketing certificate will help you determine which platforms and strategies to use. You’ll also learn how to avoid or react to the potential negative impact social media can have on an organization’s brand and reputation.
The three courses you’ll take for this graduate certificate will teach you how to craft the right message to reach different audiences:
Social media marketing is a streamlined, direct method of communication. The hands-on courses you’ll take in UCM’s graduate certificate program will prepare you to create content for a variety of channels and purposes:
UCM’s Social Media Marketing certificate gives you the skills you need to advance your marketing career. Bring a new perspective to any business by guiding them to think strategically about what their goals are and how best to encourage followers to act.
By earning your Social Media Marketing graduate certificate from UCM, you’ll be prepared for a variety of professional jobs in digital media. The credits you earn can also be applied towards your MBA at UCM.
Meet your customers and community where they are — on social media
Gain insights into social media marketing, such as salary potential, job growth and other career data using the interactive tool below.
The University of Central Missouri is committed to helping you achieve your educational goals in a cost-effective way and finance your college education. Our dedicated financial advisors will provide you with all the information you need and guide you through the process of applying.
For those earning a degree as well as a certificate, financial aid is available in the form of grants, loans and scholarships. When earning the Social Media Marketing graduate certificate alongside UCM’s MBA in Marketing, you could qualify for exclusive scholarships and awards such as:
Use the UCM Scholarship Finder to learn more about program-specific scholarships.
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