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Business Studies, BBA

Bachelor of Business Administration Degree

UCM’s 100% online Bachelor of Business Administration is designed for adults with at least four years of full-time work experience who are ready to complete their degree without putting life on hold. Most students are able to transfer credits — so you can focus on finishing, not start from scratch.

This degree is structured for students who already have professional experience and are seeking advancement or exploring new opportunities. Unlike traditional undergraduate business programs that assume limited workplace exposure, the Bachelor of Business Administration program builds on students’ prior experience and competencies, as well as their experiences through client projects.

 

 

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AACSB-accredited degree program

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What you will study

All BBA students take a shared set of core business courses designed to build practical, career-ready skills:

Management of Organizations: Discover how organizations operate and how leaders guide and motivate teams. Apply the four functions of management: planning, organizing, controlling, and leading to current events and real-world scenarios.

Principles of Marketing: Get a big-picture understanding of marketing. You’ll learn how organizations identify customers, communicate through different channels and make strategic decisions using core marketing concepts.

Legal Environment of Business: Understand how laws and regulations shape everyday business decisions. Gain insight into contracts, workplace issues and ethics so you can navigate real-world situations with confidence.

Business Statistics I: Work with data to support better business decisions. Develop the ability to analyze trends, interpret data sets and use insights to guide strategy.

Principles of Finance: Examine how organizations manage money, evaluate investments and plan for growth. Strengthen your ability to make informed financial decisions in a business setting.

Business Communication: Communicate clearly in professional settings. Strengthen your writing, presentation and collaboration skills so you can share ideas and work effectively with others.

Organizational Policy and Strategy: Bring everything together in your capstone course. Tackle real business challenges through case studies and team projects while strengthening your decision-making and leadership skills.

As you complete your core courses, you’ll select a pathway that aligns with your goals. Each option is designed to build skills you can apply in your current role or to move into a new one.

 

Choose One of Two Concentrations

Applied Management

Lead teams. Solve problems. Move into leadership.

Focus on managing people, improving operations and guiding projects from start to finish. This pathway is a strong fit if you’re ready to step into a leadership role or grow within your organization.

Applied Marketing

Connect with customers. Build brands. Drive growth.

Develop skills in strategy, messaging and customer engagement. This pathway prepares you to support marketing efforts, grow a business or expand your role in a customer-focused field.

Still have questions? Talk to an advisor

 

What can you do with a Business Administration degree from UCM?

A Bachelor of Business Administration from UCM prepares you to take on roles across a wide range of industries. You’ll build skills in leadership, marketing, finance and operations that apply directly to today’s workplace.

Graduates pursue roles such as management, project manager, marketing specialist and financial analyst — or use their degree to move into leadership positions within their current organization.

From business and healthcare to manufacturing and beyond, this degree gives you the flexibility to grow, shift directions or move forward in your career.

You may also decide to continue your studies at UCM in our Master of Business Administration, another master’s degree program or a graduate certificate. 

 

 
 


 

Financial Assistance options for your Business Studies degree

Returning to school is an investment and we’re here to help make it manageable. The University of Central Missouri offers competitive rates and several ways to finance your college educationUCM's Scholarship Finder includes scholarships specifically for returning students and adult learners, such as:

Payment plans are also available.

 

Add skills that support your goals

Your online BBA can go beyond a single focus. With optional certificates and minors, you can add skills that match your career goals or explore your personal interests.

Some certificates and minors are fully online, while others offer flexible options year-round.

 

Frequently Asked Questions about the Bachelor of Business Administration Program

 

 

 

Request Info   Visit   Apply Today!

 

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