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Sport Management, BS

Sport Management Bachelor’s Degree

Get in the game with a bachelor’s in Sport Management from the University of Central Missouri. At UCM, our commitment is clear: be one of the top Sport Management programs in the country. 

How do we do it? Through hands-on learning experiences and expert instruction. Learn from diverse faculty, all national leaders in their respective disciplines. Then, follow your classroom learning with a guaranteed internship to gain the skills — and connections — to stand out to employers. 

An undergraduate program focused on your success

With leading faculty and our proximity to the sports mecca of Kansas City, the University of Central Missouri offers a wide variety of opportunities and experience to our students. Explore your options in a Sport Management bachelor’s degree program, and discover the freedom and support at UCM to pursue a path for a career in sports that interests you.

The University of Central Missouri's Sport Management program enjoys a 95% job or grad school placement rate. This means most of our Sport Management majors accept job offers or advance to graduate school within six months of completing their bachelor's in Sport Management.

University of Central Missouri has received specialized accreditation for its sport management program through the Commission on Sport Management Accreditation (COSMA) located in Fort Collins, Colorado.

Being a part of COSMA offers us a chance to showcase the dedication of our programs in preparing students for diverse careers, not just to our students and their families but also to our sport and community partners. Our students consistently showcase their industry impact, leaving our programs to achieve remarkable success in the field.

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COSMA accredited program

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95% job or grad school placement rate

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#29 in affordability

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400-hour internship

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Expert faculty members

What you will study

Develop the knowledge and skills you need to lead an athletic team or sports organization through activities in and outside of the classroom. Some of our most popular courses include:

  • Introduction to Sport Management: Gain a comprehensive understanding of what sport management is, including concepts, organizational structures and common practices in the industry.  
  • Applied Sport Marketing: Concentrate on core theories and concepts in sports marketing. Then, apply what you learn to develop marketing strategies for professional projects such as marketing consulting for sport organizations, building an athlete brand and sport event case studies.
  • Internship: Gain extensive experience in the field with organizations such as the Kansas City Royals, KC NWSL and the Springfield Cardinals.


Excellence in sport management

  • The Sport Management degree programs at the University of Central Missouri are accredited by the Commission on Sport Management Accreditation (COSMA), located in Fort Collins, Colorado, USA.
  • #29: Affordable Sports Management Degrees (College Affordability Guide)


Unique learning opportunities in sport management

At the University of Central Missouri, you’ll take your learning beyond the classroom with hands-on opportunities and real-world experience for Sport Management majors.

  • Internships: Earn course credit toward your Sport Management bachelor’s degree while gaining professional experience to boost your resume.
  • Field trips: Visit professional sports organizations, such as the Kansas City Chiefs, the Kansas City Royals and Sporting KC, as well as world-class entertainment venues, including Arrowhead Stadium, Kauffman Stadium, Children's Mercy Park and the Kansas Speedway. You’ll also have access to UCM’s state-of-the-art sports facilities. Get behind-the-scenes access to see what you can do with a bachelor’s in Sport Management while networking with current professionals in the field. 
  • Collaboration: Team up on faculty-led research and special projects to advance the profession, collaborate with other undergraduate students and learn firsthand what sport management is.
  • Student activities: Get involved as a Sport Management major through social and professional-focused activities, including the Annual Sport Management Conference, Student Sport Management Organization (SSMO), Sport Research Lab and TEAMWORKONLINE.COM “U” Membership.


What can you do with a Sport Management bachelor’s degree from UCM?

Graduate from one of the top sport management programs in the country. Our Sport Management majors are better qualified for competitive sports management jobs and better prepared for advancement opportunities in the field.

You can pursue a wide variety of pathways and jobs for a career in sports management, from sports agent and coach to team manager and sales rep. In fact, 95% of our Sport Management majors are employed by a sports organization, college athletics or general business — or they advance to graduate school within six months of graduation. Among the top sports management programs in the country, UCM is a name employers in the area recognize, and they want to hire our graduates.

More on sports management careers

Explore more options for future sports management jobs using the interactive tool below. Gain insights on salaries, career outlooks and more.




Financial assistance options for your bachelor’s in Sport Management

A Sport Management bachelor’s degree from the University of Central Missouri provides value, no matter which career path you choose. We offer a variety of resources to help you finance your college education, such as scholarships, assistantships, grants and awards. 

In addition to our affordable tuition rates, we offer several scholarships specifically for Sport Management majors, including:

  • Lyle B. and Evelyn E. Beaver Scholarship 
  • Outstanding Student Awards 
  • Business Student Organization Achievement Awards
  • Outstanding Business Student Organization Award

You can learn more about program-specific scholarships at the UCM Scholarship Finder.


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Take your degree further.


Deepen your knowledge and skills to create additional opportunities for your career in sports management through graduate programs such as:

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Make yourself more marketable.


  • A Business Administration minor is embedded into UCM’s Sport Management program, so you’ll earn this additional specialized credential without any additional coursework.
  • As a Sport Management major, you can also earn a Sport Communication minor by taking only four additional classes.


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