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Advertising Minor

Is it your ambition to work in the field of advertising, or do you simply want to strengthen your creative and business skills to boost your career? No matter your goal, the University of Central Missouri’s Advertising minor can add a new, greater dimension to your education and enhance your value to employers. Consider combining an Advertising minor with one of these UCM degrees:

A flexible, accredited program

At UCM, we take your education seriously — we hold accreditations for your Advertising minor coursework and are committed to maintaining high standards that fully prepare you for the future you want. 

While you complete this high-caliber education, enjoy the convenience of our flexible course offerings. You may attend all of your classes for the minor on our Warrensburg campus or take some online for your convenience.

View Courses


Dr. Tricia Hansen-Horn
Professor of Public Relations and Strategic Communication
Dockery 200B
Tel: 660-543-8635 |

Annie McCoy
Assistant Professor of Marketing
Dockery 102B
Tel: 660-232-1317 |

Harmon College of Business and Professional Studies

Department of Marketing, Public Relations and Sport Management


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AACSB-accredited/PRSA-certified courses

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Some courses offered online

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Internships in advertising near and far

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Advertising job placement support

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Study abroad opportunities

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Earn the minor in as few as 2 semesters


What you will study

UCM’s Advertising minor will help you understand the business and creative aspects of the field, including specific advertising strategies and media. Our cross-disciplinary Advertising minor incorporates marketing, public relations and digital technology classes for comprehensive instruction. Courses you may take include:

  • Principles of Advertising
  • Integrated Marketing Communication
  • Seminar in Brand Management
  • Public Relations Management and Industry Practices

You’ll have the direct support of our faculty, who are marketing, public relations and strategic communication experts. They hold advanced degrees in their respective fields as well as a wealth of professional experience. With their guidance in selecting the right courses, you can complete your Advertising minor in as few as two semesters.


Excellence in Advertising

  • UCM's Advertising minor program curriculum is rich in accreditation, an indicator of our highest standards of excellence in education. Our Public Relations and Strategic Communication program is one of only 42 in the world to be certified by the Public Relations Society of America, and our Marketing program is accredited by the Association to Advance Collegiate Schools of Business (AACSB) — a designation held by fewer than 5% of business schools worldwide.
  • A Best Value College for Marketing/Marketing Management, General (College Factual, 2022)


Unique learning opportunities in advertising

The Advertising minor courses at the University of Central Missouri will provide hands-on experience inside the classroom. Outside the classroom, you’ll have access to these UCM resources and opportunities to sharpen your skills and boost your resume:

  • Internships: If you want to complete an internship in advertising, UCM can help facilitate that. Companies often reach out to us for interns, and our faculty as well as the Harmon College Internship Office are eager to assist. Internships are available at a wide variety of companies and agencies that do work in the Kansas City metro area, as well as nationally and internationally.
  • Modern facilities: You’ll develop technical skills using our state-of-the-art Mac lab. UCM also has a virtual reality lab available to Advertising minor students.
  • Special events: Network with industry professionals and learn from guest speakers when you participate in exciting events such as UCM’s PR Pro Day and the Kansas City International Association of Business Communicators (IABC) Roadshow. 
  • Student organizations: UCM’s student organizations also offer several opportunities each year to interact with advertising and other industry professionals. Among your options are Enactus, Public Relations Student Society of America, American Marketing Association and DECA.


What can you do with an Advertising minor from UCM?

UCM has a long history of producing successful advertising professionals who graduated from our Marketing and Public Relations and Strategic Communication programs. The additional content provided as part of this minor — and the enhanced skills you’ll acquire — have helped our alumni secure jobs with various organizations, including these recognized agencies:

  • Bernstein-Rein
  • Barkley
  • VMLY&R

Find a job with an advertising agency or department

No matter your career plans, UCM faculty will work closely with you to provide career advice and make introductions that will strengthen your professional network. To understand your job possibilities in advertising while you evaluate your career path, use the interactive tool below.




Financial assistance options for your Advertising minor

An Advertising minor is an investment in your future that can add significant value to your bachelor’s degree — and your career as a creative business professional. Let the University of Central Missouri help you get the education you deserve. In addition to being a top-ranked university by LendEDU for low student debt, we also have resources to help you finance your college education. These include loans, grants, work-study opportunities and scholarships.

Scholarships for creative business professionals

UCM, our alumni and other supporters provide scholarships to help qualified students fund their undergraduate studies. Depending on your bachelor’s degree and other criteria, you too may qualify for various scholarships. Use the UCM Scholarship Finder to search for opportunities.


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Explore programs related to advertising.


As you explore UCM minors that offer the most value for your undergraduate studies, you may also want to consider these options:


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