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Marketing Minor

Marketing is the driving force behind the success of any business. At the University of Central Missouri, we know the complexities of business today demand a versatile skill set. Effective marketing involves research, an understanding of advertising and listening to your clients. Whether you want to work for a corporation or nonprofit or make your mark as an entrepreneur, adding a minor in Marketing from the University of Central Missouri will expand your skill set to include the ability to sell and promote products and services to consumers.

Flexible program options

All of our Marketing minor program coursework is offered on campus in Warrensburg. For additional flexibility, you can also take some of our courses online from wherever you are.

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A Best Value Program

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96% Marketing program job placement rate

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Active AMA chapter

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AACSB-accredited since 1992

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Some courses available online

What you will study

UCM’s Marketing minor shares part of its curriculum with the BSBA Marketing program. You’ll learn how to conduct marketing research, gain insight into customer acquisition and work one-on-one with local businesses to create real-world campaigns.

As a UCM Marketing minor, you’ll take several of the same courses as students pursuing a Marketing major. These may include:

  • Principles of Marketing: Build a comprehensive understanding of marketing theories and how they apply to marketing in fast-moving consumer environments.
  • Professional Sales: Learn the basic selling processes and successful strategies employed by today’s firms.
  • Consumer Behavior: Analyze and interpret information from the behavioral sciences to understand cultural influences and buying habits and motives.

In addition to these core courses, you’ll choose electives suited to your goals and interests. You can choose from courses such as Retail Management, Marketing Research or — one of the most popular courses in this minor — Digital Marketing, which examines how to effectively engage people with interactive and social media.


Excellence in Marketing

  • #1: Best Value Bachelor’s Degree College for Specialized Sales, Merchandising & Marketing in the Plains States Region (College Factual, 2022)
  • A Best Value College for Marketing/Marketing Management, General (College Factual, 2022)
  • A Most Popular College for Business, Management & Marketing (College Factual, 2022)
  • Top 15%: Best Value Colleges for Business, Management & Marketing (College Factual, 2021)


Unique learning opportunities in marketing

Our Marketing minor offers you many opportunities to apply what you’re learning in class to real-world scenarios for work experience you can use to get ahead in your career: 

  • Conduct market research to assist local businesses: Learn more about customers’ buying patterns and new business opportunities so you can create plans that help area businesses better target their customers. Our dedicated focus group facility has video capability and one-way observation glass, allowing you to evaluate feedback and make recommendations for product/service improvement.
  • Develop a marketing campaign: Work one-on-one with an actual client to help them reach out to their current customers and explore ways to enter new markets.
  • Sharpen and demonstrate your skills: UCM’s sales labs feature video recording and playback technology to help you sharpen your presentation skills. You can then compete in annual sales competitions on campus sponsored by State Farm and Fastenal, as well as National Collegiate and International Collegiate Sales Competitions, for a chance to win scholarship awards.
  • Learn from today’s marketing professionals: ENACTUS, the world’s largest experiential learning platform, works in tandem with UCM’s Marketing programs. By offering you opportunities to get involved, such as their annual children’s literature event, you can broaden your marketing knowledge.


What can you do with a Marketing minor from UCM?

The University of Central Missouri’s Marketing minor covers every angle of the marketing industry, from research to advertising to sales. Combined with hands-on experience, you’ll be well-prepared to solve real-world marketing issues and succeed in your career.

Our alumni have gone on to work for major companies such as Hallmark, Intouch Solutions, State Farm, Bishop-McCann and the Kansas City Royals in positions such as digital marketing manager, client marketing specialist and business development specialist.

Explore job options where a Marketing minor would be beneficial

Gain insights into marketing jobs, salary potential, industry outlook and more using the interactive tool below.




Financial assistance options for your Marketing minor

The University of Central Missouri is committed to providing a quality education at a reasonable cost. Our expert financial advisors will help you determine your options depending on your areas of study and guide you through the application process.

94% of UCM undergraduate students receive financial aid in some form. Your undergraduate major can also qualify you for scholarships to fund your education to include your Marketing minor. Learn more about program-specific scholarships by using the UCM Scholarship Finder.


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Explore programs related to marketing.

UCM offers a variety of other minors that can be paired with a bachelor’s degree program to expand your knowledge and add to the skills you can offer any employer:


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