Marketing is the driving force behind the success of any business. At the University of Central Missouri, we know the complexities of business today demand a versatile skill set. Effective marketing involves research, an understanding of advertising and listening to your clients. Whether you want to work for a corporation or nonprofit or make your mark as an entrepreneur, adding a minor in Marketing from the University of Central Missouri will expand your skill set to include the ability to sell and promote products and services to consumers.
Flexible program options
All of our Marketing minor program coursework is offered on campus in Warrensburg. For additional flexibility, you can also take some of our courses online from wherever you are.
A Best Value Program
96% Marketing program job placement rate
Active AMA chapter
AACSB-accredited since 1992
Some courses available online
UCM’s Marketing minor shares part of its curriculum with the BSBA Marketing program. You’ll learn how to conduct marketing research, gain insight into customer acquisition and work one-on-one with local businesses to create real-world campaigns.
As a UCM Marketing minor, you’ll take several of the same courses as students pursuing a Marketing major. These may include:
In addition to these core courses, you’ll choose electives suited to your goals and interests. You can choose from courses such as Retail Management, Marketing Research or — one of the most popular courses in this minor — Digital Marketing, which examines how to effectively engage people with interactive and social media.
Our Marketing minor offers you many opportunities to apply what you’re learning in class to real-world scenarios for work experience you can use to get ahead in your career:
The University of Central Missouri’s Marketing minor covers every angle of the marketing industry, from research to advertising to sales. Combined with hands-on experience, you’ll be well-prepared to solve real-world marketing issues and succeed in your career.
Our alumni have gone on to work for major companies such as Hallmark, Intouch Solutions, State Farm, Bishop-McCann and the Kansas City Royals in positions such as digital marketing manager, client marketing specialist and business development specialist.
Explore job options where a Marketing minor would be beneficial
Gain insights into marketing jobs, salary potential, industry outlook and more using the interactive tool below.
The University of Central Missouri is committed to providing a quality education at a reasonable cost. Our expert financial advisors will help you determine your options depending on your areas of study and guide you through the application process.
94% of UCM undergraduate students receive financial aid in some form. Your undergraduate major can also qualify you for scholarships to fund your education to include your Marketing minor. Learn more about program-specific scholarships by using the UCM Scholarship Finder.
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