What you will study
UCM’s Marketing minor shares part of its curriculum with the BSBA Marketing program. You’ll learn how to conduct marketing research, gain insight into customer
acquisition and work one-on-one with local businesses to create real-world campaigns.
As a UCM Marketing minor, you’ll take several of the same courses as students pursuing
a Marketing major. These may include:
- Principles of Marketing: Build a comprehensive understanding of marketing theories and how they apply to marketing
in fast-moving consumer environments.
- Professional Sales: Learn the basic selling processes and successful strategies employed by today’s firms.
- Consumer Behavior: Analyze and interpret information from the behavioral sciences to understand cultural
influences and buying habits and motives.
In addition to these core courses, you’ll choose electives suited to your goals and
interests. You can choose from courses such as Retail Management, Marketing Research
or — one of the most popular courses in this minor — Digital Marketing, which examines
how to effectively engage people with interactive and social media.
Excellence in Marketing
- #1: Best Value Bachelor’s Degree College for Specialized Sales, Merchandising & Marketing
in the Plains States Region (College Factual, 2022)
- A Best Value College for Marketing/Marketing Management, General (College Factual, 2022)
- A Most Popular College for Business, Management & Marketing (College Factual, 2022)
- Top 15%: Best Value Colleges for Business, Management & Marketing (College Factual, 2021)
Unique learning opportunities in marketing
Our Marketing minor offers you many opportunities to apply what you’re learning in
class to real-world scenarios for work experience you can use to get ahead in your
career:
- Conduct market research to assist local businesses: Learn more about customers’ buying patterns and new business opportunities so you
can create plans that help area businesses better target their customers. Our dedicated
focus group facility has video capability and one-way observation glass, allowing
you to evaluate feedback and make recommendations for product/service improvement.
- Develop a marketing campaign: Work one-on-one with an actual client to help them reach out to their current customers
and explore ways to enter new markets.
- Sharpen and demonstrate your skills: UCM’s sales labs feature video recording and playback technology to help you sharpen
your presentation skills. You can then compete in annual sales competitions on campus
sponsored by State Farm and Fastenal, as well as National Collegiate and International
Collegiate Sales Competitions, for a chance to win scholarship awards.
- Learn from today’s marketing professionals: ENACTUS, the world’s largest experiential learning platform, works in tandem with
UCM’s Marketing programs. By offering you opportunities to get involved, such as their
annual children’s literature event, you can broaden your marketing knowledge.
What can you do with a Marketing minor from UCM?
The University of Central Missouri’s Marketing minor covers every angle of the marketing
industry, from research to advertising to sales. Combined with hands-on experience,
you’ll be well-prepared to solve real-world marketing issues and succeed in your career.
Our alumni have gone on to work for major companies such as Hallmark, Intouch Solutions,
State Farm, Bishop-McCann and the Kansas City Royals in positions such as digital
marketing manager, client marketing specialist and business development specialist.
Explore job options where a Marketing minor would be beneficial
Gain insights into marketing jobs, salary potential, industry outlook and more using
the interactive tool below.
Financial assistance options for your Marketing minor
The University of Central Missouri is committed to providing a quality education at
a reasonable cost. Our expert financial advisors will help you determine your options
depending on your areas of study and guide you through the application process.
94% of UCM undergraduate students receive financial aid in some form. Your undergraduate major can also qualify you for scholarships to fund
your education to include your Marketing minor. Learn more about program-specific
scholarships by using the UCM Scholarship Finder.
Diverse Faculty
Experienced marketing professionals
Learn from leaders in the marketing field who understand how to conduct results-driven
research and implement informed business strategies. Actively involved with organizations
that influence major brands and international commerce, we share our excitement and
experience in marketing with our students.
Meet Our Faculty
Meet Dr. Scott Smith
UCM marketing professor
Dr. Smith has provided consultation to consumer product companies for 15+ years and
conducts and publishes research on consumer behavior, advertising and qualitative
methodology. He’s also published journal articles and academic films on consumer culture,
brand strategy and advertising effectiveness — for diverse marketing expertise to
guide you in any endeavor.
Read Dr. Smith’s Bio
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