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Marketing Minor

About the Marketing Minor

The Marketing Minor is a great option if you are interested in learning more about marketing to help advance your career. The marketing minor can benefit you in a variety of academic disciplines as marketing is the driving force behind the success of any business in any industry. In order to complete the marketing minor, you must complete 18 credit hours of marketing courses. If you are interested in earning a marketing minor, please notify your academic advisor.

Required Marketing Minor Courses (9 credit hours)

  • Mkt 3405 - Principles of Marketing
  • Mkt 3430 - Professional Sales
  • Mkt 3480 - Consumer Behavior

You must also complete 9 credit hours of marketing electives. Options include

  • Mkt 3410 - Retail Management
  • Mkt 3420 - Principles of Advertising
  • Mkt 3445 - Marketing Distribution
  • Mkt 3450 - Digital Marketing
  • Mkt 3475 - Marketing Research
  • Mkt 4460 - International Marketing
  • Mkt 4475 - Services Marketing

For more information, contact:

Matt Houseworth
Interim Department Chair
Dockery 400 E
Tel: (816) 263-1661

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