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Events and Services Certificate

Do you have a passion for designing and managing events? Do you want to learn how to help businesses manage their day-to-day operations and the services they provide? Adding an Events and Services certificate to your major at the University of Central Missouri is a great way to follow your passion and become a leader in the fast-paced event and services industry.

Our Events and Services undergraduate certificate is designed for students who want to pursue a career managing a wide variety of events and services — including fairs, festivals, entertainment and sporting events, meetings and small business events. Over the course of the undergraduate certificate program, you’ll gain a fundamental understanding of marketing, creative problem-solving and persuasion to complement your bachelor’s degree.

A high-quality and accessible certificate program

Thanks to our combination of online and on-campus class options, you can earn your Events and Services certificate on your terms. Create a schedule and learning environment that best fits your needs and supports your goals.

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Dr. Matt Houseworth
Associate Professor of Management and Interim Department Chair
Tel: 816-263-1661

Harmon College of Business and Professional Studies

Department of Management

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Award-winning and experienced faculty

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AACSB-accredited program

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Online class options

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Top-ranked business school

What you will study

Experience a career-driven, hands-on education as you earn your Events and Services certificate at the University of Central Missouri. We believe that great learning happens both inside and outside the classroom. That’s why our undergraduate classes include projects where you’ll work with real organizations to make their services exceptional while gaining on-the-job experience.

In addition to core classes in Professional Sales, Services Marketing and Events Management, you can choose between the two following classes to tailor your educational experience to your professional interest:

  • Small Business Operations Analysis: For those interested in managing the daily operation of businesses
  • Advanced Events Management: For anyone interested in planning and executing large events, such as festivals, conventions and weddings


Excellence in Events and Services

  • A Best Business School (U.S. News & World Report, 2022)
  • A Best Value Bachelor’s Degree College for Business Administration and Management (College Factual, 2022)
  • A Best Value College for Marketing/Marketing Management, General (College Factual, 2022)
  • A Most Popular College for Business, Management & Marketing (College Factual, 2022)
  • #1: Best Value Bachelor’s Degree College for Specialized Sales, Merchandising & Marketing in the Plains States Region (College Factual, 2022)
  • A top public school in the Midwest region (U.S. News & Report)
  • Among the top universities for Professional Sales Education (College Factual, 2021)


Unique learning opportunities in events and services

Combine our Events and Services certificate coursework with your undergraduate degree program for even more experiential learning and professional development opportunities.

  • Small classes: Our classes average between 24 and 30 students. This small student-to-faculty ratio gives you direct, individualized access to marketing experts, even in the Events and Services certificate program, and will help you build lasting connections with your peers. 
  • Student life: Join other marketing students in student organizations and professional associations, such as the American Marketing Association (AMA). You can network with and learn from marketing professionals and also compete in regional and national competitions.
  • State-of-the-art classroom technology: Improve your professional speaking and presentation skills in our State Farm Sales Lab classrooms, outfitted with technology that’s used in the real world.


What can you do with a certificate in Events and Services from UCM?

Earning an undergraduate certificate in Events and Services from UCM prepares you for a variety of exciting and growing careers with established companies or as an entrepreneur, such as:

  • Meeting or wedding planner
  • Convention or conference manager 
  • Event manager or operations director 
  • Festival manager 
  • Food and beverage manager
  • Fundraising director 
  • Services or venue manager 
  • Social event coordinator

Regardless of where you end up in your career, our Events and Services certificate will help you be an agile thinker who can plan and manage events effectively, as well as build lasting professional relationships. The skills you learn here will help you for the rest of your career.

Exciting careers with a certificate in Events and Services

Use the interactive tool below to gather insights about job outlooks and potential salaries with an Events and Services certificate from UCM.




Financial assistance options for your Events and Services certificate

We believe that nothing should get in the way of your career goals, especially not the cost of your education. That’s why the University of Central Missouri provides you with a variety of options to help finance your undergraduate education. In fact, LendEDU recognizes UCM as a top-ranked university for low student debt.  

In addition to university-wide scholarships and grants, you may qualify for scholarships through your major field of study. Visit your major’s program page to learn more about the scholarships available to undergraduates in your bachelor’s degree program. You can learn more about program-specific scholarships at the UCM Scholarship Finder.


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Explore programs related to events and services.

If you’re interested in the Events and Services certificate program at UCM, you may also want to explore the following undergraduate certificate as an alternative option:


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