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State Farm® Marketing & Sales Competition

A Great Partnership!

State Farm and the University of Central Missouri continue their outstanding partnership to sponsor the annual State Farm Marketing and Sales Competition. The competition is entering its 13th year in 2023, and showcases students' innovative marketing ideas and their individual sales skills. Each fall, students and faculty from universities across the US, along with representatives from State Farm, come to the UCM campus and Warrensburg community for the competition. The event offers an environment that delivers a unique educational experience along with networking opportunities for the next generation of marketing and sales professionals. Thanks to the continued support from both State Farm executives and staff and the UCM administration, the marketing and sales competition continues to be a huge success!


Competition Details

The 2023 State Farm Marketing and Sales Competition will be held on Friday, October 27, 2023. 

Click here to view the 2023 competition schedule.

Two students* and one faculty coach are selected from each participating university to represent their school. Each university selects a faculty coach who will assist in the preparation of the students for this competition. Additionally, a State Farm coordinator is assigned to each university team. The faculty coach and coordinator are responsible for helping students prepare for the competition and will attend the competition in Warrensburg, MO with the students. Training materials are provided to students to assist their preparation.

The competition is structured around two major components. 

Marketing Presentation - Students prepare a 25 minute team presentation on a provided topic, offering innovative ideas and solutions to challenges faced by State Farm and the industry in today's marketplace.

  • Click here to view the 2023 marketing presentation topic.
  • Click here to view the 2023 marketing presentation evaluation criteria.

State Farm Agent Role Play - Students compete individually in a 25 minute role play
scenario. Customers (State Farm associates) are identified and trained as part of the
competition. The State Farm agent role play is designed to reflect actual scenarios that a
State Farm agent would experience when interacting with a potential customer. The role
play challenges students to identify customer needs, offer options that fit customer needs,
and personalize the customer experience. 

  • Click here to view the sales role play topic.
  • Click here to view the sales role play quote sheet.
  • Click here to view the sales role play evaluation criteria.

- All components are judged by an independent panel that will include State Farm agents
and leaders. Additionally, all three competitive areas are recorded, and each student will
receive a copy of their performance at the end of the competition.
* A student is only allowed to compete in the State Farm Marketing & Sales Competition

Rules and Regulations

  1. The competition is structured around two role plays and a marketing presentation. Additional details about each component are provided in the "competition details" section.
  2. Each participating college or university may send two full-time undergraduate students to the competition. A student is only allowed to compete in the State Farm Marketing & Sales Competition once.
  3. Participating students and one faculty coach must register for the competition in advance. Late entries may be allowed at the discretion of State Farm.
  4. Students must participate in all components of the competition in order to be eligible for the $1,000 participation award.
  5. Faculty coaches and State Farm coordinators are expected to help prepare students for the competition.
  6. State Farm will arrange and directly pay travel expenses for each of the participants and attending faculty coach. A flat per diem of $50 per travel day ($100 total) will be provided to each participant and attending faculty coach. Food on the day of the event (continental breakfast, lunch, and dinner) will be provided by the University of Central Missouri (UCM). Transportation services will be provided to participants and attending faculty coach to and from the hotel and the competition site on the UCM campus upon request.
  7. Lodging for participating students and attending faculty coach will be arranged and paid for directly by State Farm. Any incidental fees beyond room charges and the expenses listed above are the responsibility of the participating student or attending faculty coach.

Registration Information and Forms

Welcome Registration & Reception

All students and coaches will be required to officially register for the competition at a reception held at the University of Central Missouri. The registration will be followed by an executive panel discussion with State Farm leaders beginning at 6:00pm. Appetizers and hot hors d'oeuvres will be provided at the reception. State Farm Sales Leader Coordinators are encouraged to attend with their participating university. Details on the registration/reception are provided below:


Date:         Thursday, October 26th

Time:         5:15 pm – 6:45 pm

Location:  University of Central Missouri – Elliott Student Union (240)

                    511 South Holden Street

                    Warrensburg, MO 64093


Required Forms and Documents

To officially register, coaches and students will be required to complete/provide the following at the registration:

  • Complete: W-9, using the address you will use on your 2022 tax return. (Blank W-9 forms will be provided at the registration).
  • Complete: Affidavit and Release, which must be signed in the presence of a notary (which will be on-site at registration). This document will allow us to process any eligible per diem ($50 per travel day), $1,000 participation award, and any potential prize money earned following the competition.
  • Complete: Photo Release Form (provided at registration).
  • Provide: A copy of your marketing presentation on a USB flash drive – student competitors will provide State Farm with a copy of their marketing presentation on a USB flash drive, so make sure you have an extra copy for themselves to upload for your presentation on competition day!


If you have any questions regarding the registration or the required forms and documents, please contact one of the State Farm contacts listed on this website.


2023 Participating Universities

The following is a list of universities that are participating in the 2022 competition:

University of Central Missouri

13th Year

University of Houston

12th Year

University of Missouri

12th Year

Western Michigan University

11th Year

Arizona State University

9th Year

University of Georgia

9th Year

University of Minnesota

8th Year

Middle Tennessee State University

 6th Year

Georgia State University

6th Year



Being selected as a participant in the State Farm Marketing and Sales competition is an honor. Each competing student will receive $1,000 for being selected to participate. Additional prize money is awarded to the top performers in each category. 

Marketing Presentation - Team Award

Platinum Award Winner $5,000 
Gold Award Winner $3,000
Silver Award Winner $1,500

State Farm Agent Role Plays - Individual Award

Platinum Award Winner $3,000
Gold Award Winner $1,500
Silver Award Winner $750

 Role play winners are awarded separately.

2022 Winners

Dana Fattouh - University of Houston

1st Place - Auto Sales Role Play



Erin Rogers - University of Western Michigan

1st Place - Life Sales Role Play


Arizona State University

1st Place - Marketing Presentation




View all photos from 2022 competition here


State Farm Contacts

Paul Martin
Agency Recruiting Manager
Tel: Office/Cell: 913-461-6926

Amy Wallem
Marketing Support Assistant
Tel: 309-766-0549

UCM Contact

Dr. Charlie Schwepker
Randall and Kelly Harbert Professor of Marketing
Dockery 401 G Warrensburg, MO 64093
Tel: (660) 543-8554



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