State Farm® Marketing & Sales Competition

Marketing Presentation - Students prepare a 25 minute team presentation on a provided topic, offering innovative ideas and solutions to challenges faced by State Farm and the industry in today's marketplace.

• Click here to view the 2023 marketing presentation topic.
• Click here to view the 2023 marketing presentation evaluation criteria.

State Farm Agent Role Play - Students compete individually in a 25 minute role play
scenario. Customers (State Farm associates) are identified and trained as part of the
competition. The State Farm agent role play is designed to reflect actual scenarios that a
State Farm agent would experience when interacting with a potential customer. The role
play challenges students to identify customer needs, offer options that fit customer needs,
and personalize the customer experience. 

• Click here to view the sales role play topic.
• Click here to view the sales role play quote sheet.
• Click here to view the sales role play evaluation criteria.

- All components are judged by an independent panel that will include State Farm agents
and leaders. Additionally, all three competitive areas are recorded, and each student will
receive a copy of their performance at the end of the competition.
* A student is only allowed to compete in the State Farm Marketing & Sales Competition
once.

1. The competition is structured around two role plays and a marketing presentation. Additional details about each component are provided in the "competition details" section.
2. Each participating college or university may send two full-time undergraduate students to the competition. A student is only allowed to compete in the State Farm Marketing & Sales Competition once.
3. Participating students and one faculty coach must register for the competition in advance. Late entries may be allowed at the discretion of State Farm.
4. Students must participate in all components of the competition in order to be eligible for the $1,000 participation award.
5. Faculty coaches and State Farm coordinators are expected to help prepare students for the competition.
6. State Farm will arrange and directly pay travel expenses for each of the participants and attending faculty coach. A flat per diem of $50 per travel day ($100 total) will be provided to each participant and attending faculty coach. Food on the day of the event (continental breakfast, lunch, and dinner) will be provided by the University of Central Missouri (UCM). Transportation services will be provided to participants and attending faculty coach to and from the hotel and the competition site on the UCM campus upon request.
7. Lodging for participating students and attending faculty coach will be arranged and paid for directly by State Farm. Any incidental fees beyond room charges and the expenses listed above are the responsibility of the participating student or attending faculty coach.