State Farm and the University of Central Missouri continue their outstanding partnership to sponsor the annual State Farm Marketing and Sales Competition. The competition is entering its 10th year in 2019 and showcases students' innovative marketing ideas and their individual sales skills. Each fall students and faculty from 12 universities across the US, along with representatives from State Farm, come to the UCM campus and Warrensburg community for the competition. The event offers an environment that delivers a unique educational experience along with networking opportunities for the next generation of marketing and sales professionals. Thanks to the continued support from both State Farm executives and staff and the UCM administration, the marketing and sales competition continues to be a huge success!
Two students* and one faculty coach are selected from each participating university to represent their school. Each university selects a faculty coach who will assist in the preparation of the students for this competition. The faculty coach will attend the competition in Warrensburg, MO with the students. Market resources and faculty coaches are responsible for helping students prepare for the competition. Training materials are provided to students to assist their preparation.
The competition is structured around three major components. Click here for the competition schedule.
Marketing Presentation - Students prepare a twenty-minute team presentation on a provided topic, offering innovative ideas and solutions to challenges faced by State Farm and the industry in today's marketplace. Students may incorporate multi-media, video, or any other methods for the presentation.
Click here for the 2019 Marketing Presentation.
Click here for the 2019 Marketing Presentation Evaluation form.
Sales Role Play (SRP) - Students compete individually in a 15 minute sales role play scenario. Customers (State Farm associates) are identified and trained as part of the competition. The SRP is designed to reflect an actual scenario that a State Farm agent would experience when interacting with a potential customer. The SRP challenges students to apply proper selling skills. The SRP is based on a scenario provided to competing students at the time of registration.
Click here for the 2019 Sales Role Play Scenario.
- Click here for the Sales Role Play Quote Sheet.
- Click here for the 2019 Sales Role Play Evaluation Form.
Customer Service Role Play (CSRP) - Students will also compete individually in a 15 minute customer service role play scenario. Customers (State Farm associates) are identified and trained as part of the competition. The CSRP scenario is designed to reflect an actual scenario that a State Farm employee may experience. The CSRP challenges students to identify ways to handle a challenging customer situation. The CSRP is based on a scenario provided to competing students at the time of registration.
Click here for the 2019 Customer Service Role Play Scenario.
- Click here for the Customer Service Role Play Quote Sheet.
- Click here for the 2019 Customer Service Role Play Evaluation form.
- All three components are judged by an independent panel that will include State Farm agents and leaders. In addition, all three competitive areas are recorded, and each student will receive a copy of their performance at the end of the competition.
* A student is only allowed to compete in the State Farm Marketing & Sales Competition once.
For registration information, contact: Abbey Zummo (email@example.com)
The 2019 State Farm Marketing and Sales Competition will be held on Friday, November 8, 2019.
Click here for the 2019 Competition Events Schedule.
Being selected as a participant in the State Farm Marketing and Sales competition is an honor. Each competing student will receive $1,000 for being selected to participate. Additional prize money is awarded to the top performers in each category.
|Platinum Award Winner||$5,000|
|Gold Award Winner||$3,000|
|Silver Award Winner||$1,500|
|Platinum Award Winner||$3,000|
|Gold Award Winner||$1,500|
|Silver Award Winner||$750|
Sales Role Play winners and Customer Service Role Play winners are awarded separately.
Click here for the 2018 Sales Role Play Scenario.
Click here for the 2018 Customer Service Role Play Scenario.
Click here for the 2018 Marketing Presentation.