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Bachelor of Applied Science (BAS) – Media and Communication
Media and Communication Concentration
Is a Bachelor of Applied Science (BAS) right for me?
UCM’s BAS degree is designed for students who have completed an Associate of Applied Science (AAS) at the community college level. If you do not have an AAS degree but are interested in media, communication or a related discipline, consider exploring UCM’s related programs.
Are you a content creator or digital media specialist looking to turn your technical skills into a strategic leadership role? If you hold an Associate of Applied Science (AAS) in Digital Media, the University of Central Missouri’s BAS in Media and Communication is designed for you.
Whether you’re leading team projects, resolving workplace dynamics or managing high-impact campaigns, strong communication skills elevate good creators into great leaders. Delivered in a flexible 100% online asynchronous modality, the BAS in Media and Communication allows you to transfer your technical credits so you can graduate faster.
Bachelor of Applied Science (BAS) - Media and Communication, BAS at a Glance
Degree Type: Bachelor of Applied Science (AAS Required) | Credit Hours: 120 Hours
Degree Can be Taken: Online
Admission Requirements: Completion of an Associate of Applied Science Degree
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Dr. Joe Moore Erica Spurgeon
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What You’ll Learn in the Media and Communication Program
The Media and Communication emphasis blends highly transferable communication skills with specialized media leadership training designed for career advancement.
Through focused coursework, you will master:
- Social Media & Media Promotions: Design, execute and analyze data-driven social media campaigns and marketing strategies for organizations.
- Cross-Industry Communication: Master flexible communication strategies that apply directly across corporate, agency, non-profit and digital creation environments.
- Communication & Data Insights: Master qualitative and quantitative tools to evaluate communication, analyze metrics and transform data into actionable insights.
- Organizational & Group Communication: Develop essential interpersonal and group dynamics to lead creative teams, streamline operational workflows and manage media organizations.
- Media Law, Ethics & Society: Analyze the legal, ethical and societal impact of messages in public discourse and how to communicate across cultures.
Media and Communication (BS10): 30 Semester Hours
Select 15 Hours from One of the Following:
Communication
- COMM 3730 - Conflict Management (3)
- COMM 4270 - Family Communication (3)
- COMM 4285 - Women and Minorities in Media (3)
- COMM 4333 - Social Media Strategies (3)
- COMM 4335 - Gender Communication (3)
- COMM 4340 - Rhetorical Analysis and Society (3)
- COMM 4390 - Contemporary Communication (3)
- COMM 4780 - Communication Leadership and Practice in Organizations (3)
Media Management
- COMM 3730 - Conflict Management (3)
- COMM 4235 - Media Promotions (3)
- COMM 4240 - Media Management (3)
- COMM 4250 - Digital Media Law, Ethics and Diversity (3)
- COMM 4280 - Mass Media and Society (3)
- COMM 4333 - Social Media Strategies (3)
- COMM 4780 - Communication Leadership and Practice in Organizations (3)
Unique Learning Opportunities & Course Highlights
- Industry networking: Join UCM’S Public Relations Student Society of America chapter, the second-oldest in the U.S., and gain pre-professional training while connecting with industry leaders.
- On-air experience: Host your own radio show and queue the hits for the Johnson County listening area with UCM’s FCC-licensed radio station 100.3 kMUL.
- Student collaboration: Get to know fellow content creators on campus with the Media Creators Association and participate in short-film competitions to gain real-world experience.
Fast Facts About Media and Communication, BAS
- Nationally Recognized Transfer Support: Named to the Phi Theta Kappa Transfer Honor Roll, UCM makes it easy to apply your AAS technical credits toward a bachelor’s degree.
- 100% Online: Our flexible, fully online format is perfect for balancing work, classes and other responsibilities.
- Career-centered Curriculum: Advance your media and communication career regardless of industry with training relevant to strategy, management and leadership.
Talk to an Admissions Representative
Financial Aid and Scholarships for Media and Communication, BAS
Financing your education at UCM is straightforward and supportive. You will be paired with a dedicated financial aid advisor as part of your six-person student support team.
UCM offers a variety of grants, financial aid, student loans and work-study opportunities. You can also utilize the UCM Scholarship Finder to explore scholarship opportunities.
The next steps to earning a BAS - Media and Communication are yours:
① Request information about UCM’s Media and Communication, BAS.
Career Opportunities and Outcomes for Media and Communication, BAS
Organizations are actively seeking content creators who also understand strategic messaging, audience analytics and team management. A BAS in Media and Communication equips you with this high-demand skill set, optimizing your ability for career growth across virtually any industry.
Possible bachelor's degree jobs and career paths include:
- Social Media Manager
- Content Strategy Manager / Director
- Digital Marketing Specialist
- Content Marketing Manager
- Digital Media Coordinator
- Corporate Communications Specialist
Apply to the Media and Communication, BAS Program
The UCM Career and Life Design Center
The UCM Career and Life Design Center is here for undergraduate students, graduate students and alumni from all majors, identities and interests. We are a hub for career exploration and career readiness. We offer resources and support for:
- exploring career options
- life design (explore and build career and life journeys, designing next steps)
- job and internship searching
- document reviews (resumes, cover letters, personal statements, etc.)
- interviews (coaching and mock interviewing)
- Professional Clothing Studio
- preparation for graduate school (application materials, exploring programs)
- and more!
Related Options
Graduate programs:
Frequently Asked Questions
You will gain specialized leadership training in media promotions, social media strategy, media management and core organizational communication. The curriculum bridges the gap between technical content creation and strategic communication.
The program is delivered 100% online through asynchronous coursework. You can access lectures, participate in discussions and complete assignments on your own schedule.
