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Marketing BSBA

BSBA in Marketing at the University of Central Missouri will prepare you for a professional career in a variety of exciting and growing fields, such as:

  • advertising
  • digital marketing
  • social media marketing
  • professional sales and sales management
  • sports marketing
  • retail management
  • brand management

Throughout the program, you will engage in applied projects where you will be tasked with identifying solutions to address a variety of current marketing problems. After earning your degree, you'll be prepared to enter the job market with the necessary knowledge and skillset to become an effective marketing professional.

UCM has a long history of producing top-notch marketing talent, with graduates working not only in Missouri and the Midwest, but throughout the United States. While studying at UCM, our goal is to provide you with as many experiential learning opportunities as possible. You will have several opportunities to apply your knowledge and skills by helping real-world clients with marketing-related projects.

The 4-year plan for the Marketing BSBA at the University of Central Missouri provides details about the courses you'll take in UCM's Marketing BSBA program. While all marketing majors must complete specific courses (such as Consumer Behavior, Professional Sales, and Marketing Research), you'll also have the freedom to select from certain marketing courses that align with your career interests, including:

  • Digital Marketing
  • Services Marketing
  • Advanced Professional Sales
  • Brand Management

Executive and student in conference room

Student Involvement

Our focus on engaged learning means you'll have several opportunities to expand your knowledge beyond the classroom as a UCM marketing major. You'll hear from guest speakers who share their insights about the marketing industry and career opportunities., and have the opportunity to consult with real companies to help them solve their marketing-related problems.

We have active student organizations including the American Marketing Association (AMA) and Enactus. Both organizations provide opportunities to network with marketing professionals and also compete in regional and national competitions. As part of an organization, you will also have the opportunity to apply for various grants and develop your grant writing and fundraising skills.

For more information about either organization, contact one of our faculty advisors, Dr. Scott Smith (, Annie McCoy (, or Dr. Charlie Schwepker (


Interested in sales? Look no further than UCM and our top-rated sales program. Throughout the year, our students have the opportunity to compete in various sales competitions. These are great opportunities to improve your sales skills and network with sales industry experts. In the past, our teams have competed at regional, national, and international competitions at Florida State, Kennesaw State, and Illinois State.

For more information, contact one of our sales faculty Dr. Charlie Schwepker ( or Tyler Hirlinger (


state farm

State Farm Marketing and Sales Competition

Each year, students from across the nation arrive at UCM to compete in the State Farm Marketing and Sales competition. Here, students showcase their innovative marketing ideas and individual sales skills. It's also a great opportunity for you to network with State Farm executives, making connections that can lead to job opportunities.

Learn More

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Distinguished Marketing Executive

Each year, our American Marketing Association (AMA) student organization recognizes an outstanding marketing executive who has made a significant contribution to the marketing industry. All students are invited to a presentation by the recipient. Afterward, current AMA members are invited to interact with the presenter over lunch. 

Learn More




Marketing Scholarships

In addition to scholarships The following scholarships were created specifically for marketing majors by donations from individuals or businesses. All scholarships are administered through the UCM foundation and are reviewed and awarded on a case-by-case basis. For more information about or to apply for any of the scholarships listed below, please visit

  • Jonathan Cleveland Creative Marketing Scholarship
  • John & Barbara Erickson Scholarship for International Studies
  • Marketing Alumni Scholarship
  • Marketing Faculty Scholarship
  • Genge Family Scholarship

We appreciate the ongoing support from our alum. If you are interested in supporting the Marketing program, simply click here.


Why is AACSB Accreditation Important?

  • Less than 5% of business schools worldwide hold this premier distinction. 
  • It is a commitment by UCM to deliver the highest level of quality education to you.
  • It means UCM continually works to integrate the three pillars of Engagement, Innovation, and Impact into the curriculum 

AMA Logo

Why AMA?

  • Joining AMA connects you to the people and resources to help you have a successful career.
  • This is a great way to meet new people and have opportunities to apply your knowledge outside the classroom

Advisory Board

The Marketing Advisory Board consists of business professionals and UCM alum who provide valuable insights along with industry trends to help enhance our program. The information they provide ensures our graduates are prepared to enter the workforce equipped with the in-demand skills ncessary to succeed. Current Advisory Board members include:

  • Greg Aldridge, Agent - State Farm Insurance
  • Scott Dieckgraefe, President and Managing Partner - Studio/D Marketing Communications
  • Tracy Greenwell, Underwriter - State Farm Insurance
  • Rachel Julo, Chief Operating Officer - Rockbox
  • Ryan Reddick, Sales Director - Senior Marketing Specialists
  • Paul Tiedt, Vice President, Client Insights - SMG
  • Steve Wiercinski, Regional Claims Manager - Federated Insurance


Dr. Todd McClure
Associate Professor of Marketing and Program Coordinator
Dockery 102-E
Tel: 660-864-6165



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