What you will study
Learn how to analyze and critique public relations programs, communication strategies
and campaigns using the foundations of public relations. With our diverse curriculum,
you’ll acquire an understanding of the ethical implications of PR — and the social
responsibility that goes with it. In addition to core classes, you can choose approved
public relations electives to tailor this minor to suit your needs.
UCM minors in Public Relations complete courses such as:
- Principles of Public Relations
- Integrated Strategic Communication
- Public Relations and Promotional Law
UCM’s PR minor is offered both 100% online and in person to support a variety of undergraduate
degree programs.
Excellence in Public Relations
- One of only a couple dozen programs worldwide to achieve Certification in Education
for Public Relations (CEPR).
Unique learning opportunities in public relations
The University of Central Missouri offers Public Relations minors hands-on learning
opportunities. No matter your areas of interest in the PR field, you can earn course
credit for engaging in real-life learning scenarios with seasoned professionals:
- Innovative Public Relations agency: Want the opportunity to work with clients on public-facing projects? Take two additional
electives and join UCM’s student-operated agency to hone your skills and gain real-world
experience.
- Applied skills in entertainment PR: Further develop your writing, reading and critical-thinking skills as they pertain
to specific public relations topics and strategies. Our applied skills classes in
global sports, crisis communications and entertainment will help you develop practical
skills through real-world learning scenarios. Work on site with public relations specialists
and vice presidents of marketing at communications firms and entertainment venues.
- Applied skills in global sports: Learn the tools of the PR trade in the world of sports. An applied skills course in
this area gives you the opportunity to interact with the head of marketing for a professional
sports team in Missouri. Depending on your interests, we can help you secure a for-credit
applied skills course where you’ll work alongside professionals in your dream job.
- Professional development: Join the UCM chapter of the Public Relations Society of America (PRSA) to network
and gain insight into the field with peer events and regional conferences.
What can you do with a minor in Public Relations from UCM?
UCM’s graduates with a minor in Public Relations move on after earning their bachelor’s
degree to exciting careers in media-based communication, nonprofits, public affairs,
large corporations and more. You’ll be able to confidently pursue a wide range of
careers with your deep understanding of communications ethics, campaign strategy,
media relations and corporate culture.
With the valuable training in practical business, communications and multimedia you
gain through our Public Relations minor, you’ll be ready for a career in teaching,
entrepreneurship, marketing, advertising and more.
What’s next for Public Relations minors?
Use the tool below to learn more about career paths, earning potential and job outlooks
for professionals with a minor in Public Relations.
Financial assistance options for your Public Relations minor
The University of Central Missouri strives to offer its students the best financial guidance and support. About 94% of our undergraduate students receive some form of financial aid — scholarships,
loans, grants or work-study positions.
UCM offers university-wide scholarships for freshmen, transfer students, continuing
students and out-of-state students. Learn more about what scholarships you may qualify
for by using the UCM Scholarship Finder.
Meet Dr. Tricia Hansen-Horn
Professor and Public Relations program coordinator
With a Ph.D. from Purdue University, Dr. Hansen-Horn helps UCM’s Public Relations
students thrive. She provides excellent mentorship and connects them to real-world
learning opportunities in the PR world. In 2010, she launched the award-winning Innovative
Public Relations agency — a PR firm managed and operated by UCM students.
Meet Dr. Adam Horn
Professor of Public Relations
Dr. Horn’s history of work in Public Relations has greatly influenced the courses
we offer at UCM. In addition to his experience with professional sports associations
such as NASCAR, he also has experience in media relations, PR writing and working
with celebrity clients. Students benefit from his connections when taking our applied
skills classes in global sports, entertainment and beyond.
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