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Without impactful marketing, it becomes nearly impossible for organizations to meet critical goals. When you choose the University of Central Missouri’s Marketing programs, you’ll learn to be a leading contributor to the creativity, strategy and technical expertise necessary for your employers — and you — to rise to the top. Get an accredited education that not only puts but also keeps you in demand for the longevity of your professional career.

UCM offers Marketing options to support your career goals

  • Focus your efforts in preparing for a wide variety of careers — advertising, digital marketing, social media marketing, sales and sales management, retail management, brand management and more — in any industry.
  • Complement your primary area of study with Marketing education that helps you build your own business or gain a competitive edge.

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AACSB-accredited education

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Nationally ranked for value

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96% of Marketing graduates employed

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On-campus and online classes

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State-of-the-art labs and facilities

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Several marketing student associations

Find your Marketing future at UCM

Be ready for the career in marketing you want with these benefits of attending the University of Central Missouri:

  • Put your education into practice: Like you’ll do in your career, you’ll address various marketing issues and identify and implement solutions for area organizations as part of your coursework. We are committed to providing abundant opportunities for hands-on learning to ensure your adoption of vital skills — and to build your resume.
  • Use our modern facilities: Your learning won’t be confined to our classrooms at UCM. Immerse yourself in our sales lab, virtual reality lab or dedicated focus group facility — all equipped with the latest technology — to develop your communication, presentation and market research skills.
  • Get involved: Meet fellow Marketing and other business area students and make lifelong connections. You’ll learn, possibly compete, and have fun in the process. UCM has chapters of the American Marketing Association, Enactus and Collegiate DECA, which has earned hundreds of awards.


What can you do with a degree in one of UCM’s Marketing programs?

Alumni of UCM Marketing launch their careers with the skills and knowledge they need to effectively adapt to the job at hand. Marketing has many facets, and your Marketing education, whether a bachelor’s degree or minor, will prepare you for all. Better yet, because every organization, in every industry, needs marketing professionals, you’ll always have opportunities.

A degree in Marketing will prepare you for these careers and others:

  • Advertising manager
  • Brand manager
  • Marketing manager
  • Sales representative
  • Media buyer
  • Web content creator
  • Digital marketing manager

You may also decide to continue your studies at UCM in our Master of Business Administration or another master’s degree program.




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