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UCM Branding and Style

The consistent use of the University of Central Missouri brand and style guidelines serves as the foundation upon which we build our story of Learning to a Greater Degree. Here you have access to our brand guidelines, a marketing toolkit portal and the Learning to a Greater Degree story. We encourage you to use these tools in order to maintain and increase our visibility as an esteemed institution of learning where access, affordability, completion and student success are our strategic goals.   

Style Guide

Help UCM be good stewards of the brand by downloading the University of Central Missouri Brand Guidelines. Use this document to learn UCM’s style, tone and voice. If you still are unsure or unable to find an answer after reading this guide, call Integrated Marketing and Communications at 660-543-4640 and ask to speak with our brand specialist. In addition to our guide, we have a full list of UCM buildings with approved formal and informal names.

Marketing Toolkit Portal

The Marketing Toolkit Portal provides access to materials to help jump-start projects whenever you need to develop documents in-house. While the Office of Integrated Marketing and Communications is always pleased to work on your marketing materials, we realize there are times when you have a quick deadline that we cannot meet due to time limitations. These tools were developed to meet that need. Here you will find templates, logos, releases, policies and a photo library to aid in the development in brand-consistent documents. 

What is Learning to a Greater Degree?

Learning to a Greater Degree is the driving force of our mission at the University of Central Missouri. It serves as our strategic positioning platform where we use its four reasons to believe; Culture of Service, Engaged Learning, Future-Focused Academics, and Worldly Perspective, to build our stories of student success. We tell these stories through marketing and strategic communications in order to amplify the UCM brand.

We encourage you to read more about Learning to a Greater Degree.

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