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UCM Logos
Academic Mark
The academic mark was created to represent the University of Central Missouri’s long history as an academic institution since 1871. The angles symbolize movement and the various paths a student can take while attending UCM. These are the most frequently used university marks. Multiple versions have been created to fit various design formats. Reverse options are available by contacting IMC.
Signature Mark
The UCM signature wordmark has been created with an artistically altered version of the Trajan typeface. It is available in three formats: one line, two line and three line. Color options for the two-color format are shown below. As a one-color mark, the signature may be reproduced in nearly any color on nearly any background; however, simple black or white is preferred. Contact IMC with any questions or for approval of the use of the signature logo.
UCM Acronym Mark
The UCM acronym wordmark is intended to be used in less formal applications, but it is not to replace the more complete signature marks. When the UCM acronym logo is used, the full name of the university also must appear on the piece to avoid any confusion.
College, School, Office and Program Logo
A standard template has been created for University of Central Missouri college, school, department, division, office and program logos to keep the UCM brand cohesive and streamlined. These logos are to be used in pieces such as brochures, flyers, websites or promotional items when a particular college, school, department, division, office or program needs a graphic element to represent itself. Use of previously created logos instead of the standardized versions for a college, school, office or program must be approved by IMC.
These logos may appear with or without the academic shield. Other forms of these logos exist as grayscale, reversed, etc. Only logos obtained from IMC can be used for reproduction in print or Web format.
University Seal
The University Seal is the most formal mark adopted by the University of Central Missouri.
Use of the seal is reserved for formal and official communications, such as diplomas,
letters of acceptance, and communications from the Board of Governors and the Office
of the President.
Authorization to use the University Seal must be obtained from the President’s Office
at 660-543-4106.
Mule Logo
The mule logo may be reproduced in the below applications, as well as others. Versions are available facing right or left. The color version is made up of the official university colors of red (Pantone 186) and black; if the mule is to be used on a dark background, it shall have a white outline as shown. The mule is also available as a half-tone illustration, with a 40 percent black screen for the areas shown as red, and a line-art rendition may also be used.
This mark may not be altered nor redrawn in any way. It may not be tilted or rotated. It may not be partially covered by another shape or object.
Improper use of the UCM mule head as an element within a graphic could result in damaging
the university’s credibility; therefore, it is prohibited to align the mule head into
graphics depicting actions such as but not limited to alcohol, drug use, foul language,
violence, harassment of any kind and other activities that go against university standards.
Please request files to ensure you are using the appropriate Mule Head for any promotional
item. A ® must always appear next to this mark in order to pass through the licensing requirements.
Primary Mule Head Mark
This mark can appear facing left or to the right. When used on dark backgrounds, it
must appear with a white outline.
Do not recolor Mule Head, IMC can supply the appropriate files for any project ensuring
that the brand maintains full integrity.
Mule Head Outlined - Dark Background
This mark can appear facing left or to the right. When used on dark backgrounds, the
Mule Head must appear with a white outline.
Mule Head - White Ink Outline
When a full-color option is not available, this Mule Head is a good option for one-color
promotional item orders. This is a more commonly used "optional" Mule Head. This
mark can appear facing left or to the right.
This mark should never be intended to replace a full-color version when the ability
is there. This is for ink restrictive usage.
University Logos Vs. University Graphics
UCM's logos have been defined within this guide. A UCM logo is a constant in brand identity. The UCM logos are and should always be the principal marks in university materials. In order to achieve maximum resonance, university logos seldom change.
Graphics are used to create positive excitement and promotion around a program, event or unit. In order to align and maintain the UCM brand, graphics should never stand alone — the UCM logo or name should appear with any graphic intended for marketing a program or campus unit graphics change. Graphics serve as a supplement to and should never overshadow the university brand.
Improper use of any graphic, mule head or wordmark as an element within a graphic could result in damaging the university’s credibility; therefore, it is prohibited to align these university elements into graphics depicting actions such as but not limited to alcohol, drug use, foul language, violence, harassment of any kind and other activities that go against university standards.
Creation of New Logos
Integrated Marketing and Communications prohibits the creation of logos to individualize a UCM entity from its parent brand. University logos for colleges, schools and programs are standardized to protect and reinforce the visual standards of the university. Therefore, a graphic element or unique design is often sufficient to represent programs and services. For questions regarding these logos, contact IMC.
U.S. Flag
The flag of the United States should not be used within the mule head, logos or other graphics. UCM adheres to the Flag Code and prohibits incorporating the use of the U.S. Flag into graphics outside of what is permitted in the official U.S. Flag Code.
