Photos are an important part of your publication process. Great effort and thought
should be put into all your photography choices. A great photo selection will engage
your audience and grab their attention so they are compelled to read the content.
Poorly selected, low quality images will damage your credibility and not engage your
When taking and selecting your photography, follow the guidelines below.
- Pay attention to the background in the photography. Simple, uncluttered backgrounds
- Remove all clutter in the frame before the image is taken. Look for branded material
such as water and soda bottles, clothing with names, subject matter and logos that
don’t support the university.
- Fill the frame with your subject. Images can always be cropped to eliminate any dead
space that doesn’t add to the main subject.
- Make images more engaging by including an environment that relates to the subjects
interests. (lab, classroom, etc)
- Try to make the subject as natural and comfortable as possible.
- All images should be taken on the camera’s highest quality settings.
- Always take photos in a well-lit area.
- The main subject of the photograph must be in focus.
- Always have your subjects fill out a model release.
- Minors must have release signed by a parent or legal guardian. It is strongly recommended that a parent or legal guardian accompany minor on the
- Avoid sleeveless garments.
- Darker or neutral colors are best, avoid white if possible.
- For group photos have subjects place hands at side.
- No logos should appear on apparel except UCM logos.
The Office of Integrated Marketing and Communications does not employ a professional
photographer on staff which means we have to pull people off of their jobs to accommodate
photography requests. As a result, IMC must limit the number of photography requests
we can accommodate. Photography requests must have a specific purpose, be high-impact
in nature, be compelling, support recruitment and have good visual appeal. Current
workload and availability will also be taken into consideration.
In the event your request for IMC to take your photos is not approved, we regularly
recommend two options:
- You have someone take the picture with a camera or phone, but make sure it is set
to take high resolution pictures. In today's society, many students take pictures
all of the time so most phone cameras are already set up like that.
- Hire a photographer. IMC has referred a photographer to other departments and have
been pleased in the past. Please contact IMC for this recommendation.
In both of these scenarios, please be sure to follow the above guidelines, especially
the waiver requirement.
IMC hires a company to provide professional headshots several times per year. This
schedule is posted in UCM Daily several weeks in advance of the photo shoot.